The Twenty SS20 Issue

A New Age For Cinema

By Jo Phillips

Experience a very unique way to interact with film. Global premium e-cigarette brand blu UK presents to you, a cinema experience that brings you the action, directly to the comfort of your seat

cinema

With this two-day ‘sensory cinema’ event it will help to explore the use of the five senses, and how it can radically change perceptions and perspective. This unique pop-up cinema event, is curated by Oxford University professor and neurogastronomist Dr. Charles Spence.

Dr. Charles Spence says, ‘The majority of life’s most enjoyable experiences are truly multisensory, although the medium of cinema has remained largely unexplored until now; research shows that flavours, aromas and physical sensations can have a direct impact on our emotional response to what we see and I’m excited to collaborate with blu UK to explore how we can use these other sense to heighten our viewing experience of familiar films.’

This event will be taking over Islington’s Everyman Screen on the Green cinema, offering to you screenings of Gravity on the 24th of June and X- men: Days of Future Past, on the 25th of June which is perfect for super hero fans. All screenings start at 7.30pm. This is an experience every film lover should not miss out on.

To be involved in this great scientific experiment check out TicketWeb.