.Big Meets Small
When big business support young talent it’s big news; When said big business does it with the British fashion council’s seal of approval then all the better. Johnnie Boden and the British Fashion Council today have announced three new brands to the Future British programme as it enters its second year. Luxury accessories brand Loxley England, artisan jeweller Alighieri and shoe designer Dora Teymur.
And what exactly is Future British? Well it is a collaboration that supports new British designers (men’s, women’s or accessories) as they build their business within the fashion arena. a notoriously difficult area to break let alone succeed in. Over a 12-month period, the designers selected to participate will benefit from Boden’s expertise alongside seasonal financial support, as well as much needed mentoring in all areas key to building a global brand. This includes access to Boden’s studios for shoots, product development, brand identity, lookbooks and PR, marketing and digital strategy. Former winners include Bruta, Blake-LDN, Camilla Elphick, Le Kilt and Caitlin Charles Jones.
Loxley England is an English family business founded in 2014 by siblings James and Tess Andrews Building on refined elegant designs created with pops of colour; this leather collection consists of handbags and small goods. Some of the colours are so good they are almost ‘lickable’!
If you are a literature lover then what about wearing a bit of Dante? London-based, Rosh Mahtani studied French and Italian at Oxford University yet once she graduated she was more interested in creating a collection of modern heirlooms. The jewellery collection is born from the literature she had studied with each collection telling a story from travels and stories. Wear a story rather than just read one?
A graduate of the prestigious Cordwainers School (the most respected footwear school on the world) Turkish designer Dora Teymur founded his footwear brand in 2012. Teymur’s modernist designs with a historical twist are very much already on the radar of the most stylish of opinion formers no doubt this will only see his label grow and spread by having support expertise and mentoring. Keep and eye out for this distinctive brand.
All the above labels already have intentional stockists so by pairing up with both Boden and The British Fashion Council the businesses shows good sense as this is not a vanity project but one built on good business values. Any types of support like this are often what makes the difference for burgeoning new designers to be able to grow into sustainable successful international businesses.
Its also worth checking out our article on the charity project set up by Alexander McQueen whose Sarabande Foundation also supports and nurtures greta young talent across the creative industries. And if you love a little bit more fashion from Boden why not check out there Icon range. Sadly its all sold out but we will keep you posted of when the next collections are due, because these iconic pieces literally sell out in hours.