BYREDO has newly redesigned its counter in iconic British retailer, Liberty London. the new BYREDO counter will offer the brand’s full collection of fragrance and beauty products.
Timing coincides an exclusive, one-month preview of the new BYREDO scent, Rose of No Man’s Land. Liberty was the first retail partner for BYREDO in the UK. The brand debuted in the Liberty Beauty Hall in summer of 2009. This new counter is designed by BYREDO founder and creative director Ben Gorham, with Swedish architect and designer Christian Halleröd. It emulates the brand’s recently opened New York flagship on Wooster Street in SoHo and features consistent design elements including custom Italian terrazzo and traditional woodwork. Capturing BYREDO’s exacting design principles, shelves, display trays and counters are made of polished aluminum, with the walls and fixtures clad in terrazzo . As chic clean and minimal, this is the bringing together of the brand identity which is totally reflective of its ethos.
Byredo – Rose Of No Mans land
“BYREDO is a modern European luxury fragrance brand founded in 2006 by Ben Gorham. Alongside world renowned
perfumers Olivia Giacobetti and Jerome Epinette, BYREDO has developed an approach to creating fragrance that is asunique as it is logical. With strong ties to creativity, art and lifestyle BYREDO has established a unique position in the market and has worked in collaboration with artists and brands such as M/M Paris), photographers Inez & Vinoodh,the magazine Fantastic Man, hair stylist Christiaan Houtenbos and fashion brand Acne Studios. With a style of perfumery that reinforces an understated approach through simple compositions and the highest quality raw materials available, BYREDO carries clear ethnic influences from Ben’s Indian background which has given the brand a truly unique identity”
Top: pink peppercorn, Turkish rose petals
Heart: raspberry blossom, Turkish rose absolute
Base: papyrus, white amber
This beautifully delicate fragrance pays tribute to hundreds of nurses who helped save thousands of lives on the front line of World War One. -Often referred to by soldiers as ‘Rose of No Man’s Land’
With pink peppercorn, turkish rose petals, papyrus wood and white amber these fragrance and ingredients do nothing but enlighten who Byredo are and what the their scent stands for, and of course Ben Gorham himself.