The Twenty SS20 Issue

Design for a Better Tomorrow

By Catheryne Kelly

Calling all young up and coming creatives. Entries are now being invited for the 2021 Lexus Design Award. Launched in 2013, this international design competition is a chance of a lifetime for emerging talent in innovation and design. Lexus is calling upon you to Design for a Better Tomorrow, are you up for the challenge?

The Lexus Design Award Grand Prix Trophy, designed by Hideki Yoshimoto, 2013 LDA winner.

Since its conception, the Lexus Design Award has gone from strength to strength, becoming one of the most covetable awards in design. Its aim is to nurture young talent, to create fresh and groundbreaking approaches to design and to innovate towards a better future.

2020 was a record-breaking year for the prize, which saw 2,042 applications from over 70 countries. Although this year’s winner is not to be announced until September 1st, via a virtual grand prix, entries can now be submitted to compete for the 2021 prize.

Feltscape by 2020 finalists Théophile Peju and Salvatore Cicero.

In the past, winning submissions have covered a vast spectrum of concepts and design fields, including industrial design, architecture, technology and engineering, fashion as well as interior design. The award is open to adult design professionals, students and enthusiasts alike.

As is traditional, in its ninth round of the prestigious competition, Lexus are scouring the world’s best and brightest for a design that can improve people’s lives. The company’s core principles of ‘Anticipate, Innovate and Captivate’ will also be taken into account throughout the judging process. With this in mind, Lexus maintains that they’re “looking for design that goes beyond the mastery of shape, form and function.”

L.I.C.K by 2020 finalist, Irina Samoilova.

The judging panel is yet to be announced for the 2021 award, but it is certain to feature the world’s most distinguished design practitioners, academics and commentators. Previous judges have included Paola Antonelli, a curator and director at New York’s Museum of Modern Art, design critic and curator Aric Chen and internationally acclaimed architect Sir David Adjaye. This is a fantastic opportunity for your work to be presented to those at the very pinnacle of international innovation and design.

The climax of the competition ordinarily takes place at Milan Design Week where six finalists are selected out the many entries received. From there, each will be given funding, mentoring and professional guidance in order for them to develop their idea into a prototype concept. Yet there can only be one winner.

Biocraft by 2020 finalist, Sutherlin Santo.

For a shot at receiving high-profile global exposure for your design, esteem and notoriety for your work, entries can be submitted up to 11 October 2020. For more information, be sure to visit http://www.lexusdesignaward.com.

If you enjoyed Design for a Better Tomorrow, why not read Fashionably A.I for a futuristic flash of fashion fit for the new age.