The Twenty SS20 Issue

Success in a Bottle- Eau de New Car

By Kuheli Biswas

Success is attractive. 

Success is bold. 

Success is pride.

Success is Eau de New Car. 

There is a formula to success

Auto Trader captures the smell of success in a bottle. With hearty notes of fine leather and hard wax combined with the long lasting fragrance of musk and carpeted aromas, indulge your senses with this heady sensation of achievement- buying a brand new car. 

To illuminate on the point, Rory Reid, former Top Gear presenter and brand ambassador of Auto Trader comments: “Let’s face it – the feeling you get when getting into a brand-new car is unforgettable. From the shine of the metal, smoothness of the leather and the sense of pride you get taking it out for a spin for the first time – there’s little wonder that this is the scent we most associate with success. Why shouldn’t we be able to smell that scent and feel that way all the time?”

The rich notes capture your imagination. A spritz of the perfume will remind you of the vibration of the first time you changed your car gear, the rhythmic roar of the machine and the sultriness of the weather when you drive down the long road. 

Eau de New Car

Interestingly, the idea for this unique perfume was devised after Auto Trader found that one in four British adults associate the smell of a new car with hard-earned success. 

Reid says: “When our research found that the scent of a new car is the one which people are most likely to associate with success, we couldn’t resist creating a bespoke fragrance which brings this to life.

Lovers of motoring will find this enchanting perfume- Eau de New Car to be a constant reminder of the first journey in their new car. 

For more information, please click here: AutoTrader

For more perfume related articles, check out: The Scent of Bitterness is Sweet