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.Juxastposed; The Spirit is Alive and Well

What do we mean when we talk of a ‘spirit’? no not brandy et al but a fleeting moment, a waft of scent or do you mean something that catches the very heart, the very essence of a person a place a moment.

If so then The Spirit of Dubai certainly does that;  the perfume collection is no mere waft, its a solid collection of deeply immersive fragrances that celebrate the very essence of the city of Dubai.  They are also celebrating the opening of their London store in Knightsbridge with the London flagship boutique designed to give the customer an immersive experience with each of the brand’s fragrances.

The brand, originally  launched in Dubai in 2015 and has 49 products in the collections which break down into two collections and ancillary lines and  prides itself on manufacturing incense and fragrance of the highest quality with the fragrances  also available in the form of pure oil perfumes, bakhoor incense, ultra luxe-perfumed body lotions and elegant gift sets.

The first collection of seven fragrances is available as Eau de Parfum  all of which pay tribute to the seven elements of Dubai from the sea to the desert and architecture.



Dubai Bahar: Inspired by the sea and coastline.  TOP NOTES Lemon, Bitter Orange, Plum, Aquatic Notes, Coconut, Violet Leaves Absolute, Spicy Notes, Ozonic Notes, Lime, Marine Note, Apple, Pineapple, Blackcurrant, Strawberry, Raspberry, Cherry, Mandarin, Green Note, Bergamot, Clary Sage, Grapefruit, Cardamom, Ginger. MIDDLE NOTES Rose, Jasmine, Saffron, Cedarwood, Cashmere, Sandal, Vanilla Berries, Iris, Fir, Lotus Flower, Cyclamen. BASE NOTESAmber, Sandalwood, Vanilla, Musk, Patchouli, Precious Woods, Immortelle, Oudh, Vetiver

Dubai Meydan: Translates from Arabic meaning ‘playground. TOP NOTES Grapefruit, Lavender, Artemisia, Cardamom, Cinnamon, Cypress, Saffron, Bergamot, Apple, Nutmeg, Styrax. MIDDLE NOTES Tobacco, Khrismal, Cashmeran, Jasmine, Muguet, Geranium, Agarwood, Labdanum, Cedarwood, Cyprus. BASE NOTES Oud, Musk, Patchouli, Sandalwood, Leather, Gajak, Vanilla, Tonka, Vetiver, Amber, Benzoin/tolu

Dubai Majalis: A celebration of Arabic hospitality.  TOP NOTES Incense, Peach, Apple, Turkish Rose, Rose Taif, Rose, Osmanthus, Green Note, Cardamom, Pink Pepper, Grapefruit, Davana, Strawberry, Raspberry, Cacao, Coffee (qahwa). MIDDLE NOTES Saffron, Floral Transparent, Powdery, Clove, Vetiver, Kohl, Patchouli, Gaiac, Dates, Carnation, Geranium, Iris, Heliotrope, Mate. BASE NOTES Oudh, Leather, Vanilla, Woody, Sandalwood, Benzoin, Myrrh, Musk, Honey, Amber, Frankincense, Tabac, Hay, Labdanum

Dubai Rimal: Is a tribute to the desert sands. TOP NOTES Vanilla, Fruity Notes, White Flowers, Saffron, Cinnamon, Nutmeg. MIDDLE NOTES Patchouli, Styrax, Sweet Notes, Incense, Rose, Ylang-ylang.  BASE NOTES Caramel, Leather, Amber, Vetiver, Cistus Labdanum, Sandalwood, Musk, Agarwood

Dubai Abraj:Inspired by the innovative skyline. TOP NOTES Black Pepper, Saffron, Cardamom, Rose Damascene, Bergamot, Shinus Molle, Pine, Petitgrain, Lavender, Lime, Pink Pepper. MIDDLE NOTES Red Rose, Thyme, Cypress, Leather, Cedarwood, Geranium, Jasmine, Violet, Iris. BASE NOTES Cypriol, Oud, Oakmoss, Patchouli, Tree Moss, Sandal, Amber, Benzoin, Woody, Vanilla, Sandalwood, Musk, Tonka

Dubai Oud: The highly prestigious natural element is a reflection of the orient. TOP NOTES Pineapple, Lime, Rehan, Pear, Saffron, Fresh Woody (Pine), Bitter Almond, Fruity, Black Pepper, Cardamom, Rose Damascene, Bergamot, Lavender, Incense, Cypriol, Osmanthus.  MIDDLE NOTES Orchid, Lily Of The Valley, Balsamic, Myrrh, Smoked Olibanum, Guaiacwood, Earthy, Red Rose, Jasmine, Violet, Geranium, Rose, Amberwood. BASE NOTES Ambergris, Sandalwood, Cedarwood, Musk, Leathery, Tobacco, Sweet, Vanilla, Oakmoss, Benzoin, Woody, Buddah, Vetiver, Patchouli, Pure Natural Indian Agarwood

Dubai Fakhama: The opulence and luxury of the city. TOP NOTES Turkish Rose, Rose Bulgarian, Bergamot, Fruity Notes, Oud, Sweet Orange, Spicy Notes, Rose Damascene, Elemi, Cardamom, Coffee, Frutta Secca, Candied Fruit.  MIDDLE NOTES Sandal, Cypriol, Benzoin Resinoid, Vanilla, Patchouli, Vetiver, Coriander, Ginger, Rose, Saffron.  BASE NOTESAmber, Castoreum, Civetta, Mosses, Caramelised Sugar, Animal Notes, Incense, Leather, Oakmoss

Although all the fragrances are inspired by Dubai the brand is designed to have an international flavour so it will appeal to all tastes but it is fair to say these are not shy retiring fragrances but scents that want to be noticed, full bodied ripe and rich yet steeped in the middle eastern tradition of perfumery.  However should you want to delve deeper in this succulent heritage then the second generation may well be more for you.  The same inspiration but having dug further for more complex explorations of the city.


Durra: The treasure of the deep seas.  TOP NOTES Pepper, Clove, Mint, Fresh Woody (Pine), Bitter Almond, Fruity, Grapefruit, Artemisia, Cardamom, Cinnamon, Cypress, Bergamot, Clary Sage,  Aldehyde, Apple,  Nutmeg, Lemon, Bitter Orange, Plum, Aquatic Notes, Coconut, Violet Leaves Absolute, Spicy Notes, Ozonic Notes, Lime, Marine Note, Pineapple, Blackcurrant, Strawberry, Raspberry, Cherry, Mandarin, Green Note, Ginger, Cumin, Rhubarb, Pink Pepper, Basil.  MIDDLE NOTES Geranium, Rose, Incense,  Balsamic, Myrrh, Smoked Olibanum, Cedarwood, Earthy, Kharismal, Akigalawood, Jasmine, Birch Leaves, Honey, Muguet,  Agarwood,  Saffron, Vetiver, Cashmere, Sandal, Vanilla Berries, Iris, Fir, Lotus Flower, Cyclamen, Lavender, Orchid. BASE NOTES Praline, Wet Amber, Vanilla, Musk, Tobacco, Sweet, Patchouli, Labdanum, Sandalwood, Sandalwood Australia,  Civet, Castoreum, Gajak, Tonka, Benzoin/Tulo, Precious Woods, Immortelle, Oudh, Guaiacwood, Styrax, Cistus, Oakmoss, Leather, Sea Salty Notes

Diwan: Moderating influence of incense smoke and ubar luban signifying openness and harmony. TOP NOTES Strawberry, Plum, Dewberry, Raspberry, Orange, Cardamom, Rose, Incense, Peach, Apple, Oudh, Animaline, Aldehyde, Green Leaves, Pink Pepper, Grapefruit, Incense Smoke, Ubar Luban. MIDDLE NOTES Iris, Rhubarb, Saffron, Amber, Chamomile, Floral Transparent, Powdery, Dates, Earthy, Taif Rose, Honey, Coffee, Carnation, Geranium. BASE NOTES Vanilla, Tonka, Cedarwood, Patchouli, Guaiacwood, Cuir, Musk, Castoreum, Gurjum Balsam, Myrrh, Mukhallat,  Kadeem And Vietnam Pure Oudhs, Sandal, Leather, Woody, Balsamic, Frankincense, Rare Indian Agarwood Oil, Sandalwood

Aamal: In this blue world filled with seas and oceans, Aamal stands out as a haven, holding out a hope for humanity.TOP NOTES Turkish Rose, Bulgarian Rose, Bergamot, Fruity Notes, Oud, Cardamom, Coffee, Frutta Secca, Candied Fruit
MIDDLE NOTES Sandal, Cypriol, Benzoin Resinoid, Rose, Saffron BASE NOTES Amber, Castoreum, Civetta, Mosses, Oakmoss, Indian Agarwood Oil

Haibah: The Haibah cannot be described in mere words. Like the rarest of diamonds, it is priceless. The diamond is a talisman of longevity, eternity opulence and perfection. TOP NOTES Apple, Ginger, Saffron, Pineapple, Lime, Rehan, Pear, Leather, Smoked Wood, Spicy, Wood, Bergamot, Freesia, Peach, Sharp, Rose. MIDDLE NOTES Oudh, Orchid, Lily Of The Valley, Corps Truffe, Amber, White Floral, Herbal, Green, Mossy, Rose Damascene, Jasmine, Iris, Ylang-Ylang. BASE NOTES Sandal, Guaiacwood, Cedarwood, Musk, Muscenone, Dry Earthy, Sweet Woody, Patchouli, Rare Indian Agarwood Oil, Sandalwood

Baz: Perched high above the world of men, Baz looks down at us, the falcon is the ruler of the skies. Symbolic of freedom, courage, strength, royalty & prestige. TOP NOTES
Fresh Woody (Pine), Bitter Almond, Fruity, Cardamom, Coffee, Saffron, Coriander, Black Pepper, Aldehyde, Bergamot, Cinnamon, Nutmeg, Plum, Red Berries, Star Anis, Falcon Leather, Agar Leather.
MIDDLE NOTES Balsamic, Myrrh, Smoked Olibanum, Cedarwood, Guaiacwood, Earthy, Orchid, Carnation, Lily Of The Valley, Jasmine, Rose, Birch Leaves, Honey, Incense, Ylang-Ylang, Floral, Tuberose. BASE NOTES
Leathery, Tobacco, Sweet, Vanilla, Amber, Sandalwood, Cistus, Tonka, Gurjum, Copaiba, Musk, Patchouli, Peru Balsam, Vetiver, Civet, Costus, Castoreum, Cistus Labdanum, Agarwood

Abjar: The legendary stallion waits for his master, the warrior-poet Antar. Their tale will never be forgotten. TOP NOTES Fresh Woody (Pine), Bitter Almond, Fruity, Grapefruit, Lavender, Artemisia, Cardamom, Cinnamon, Cypress, Saffron, Bergamot, Clary Sage, Aldehyde, Apple, Nutmeg, Styrax, Pepper, Clove, Mint. MIDDLE NOTE Balsamic, Myrrh, Smoked Olibanum, Cedarwood, Guaiacwood, Earthy,  Kharismal, Cashmeran, Akigalawood, Jasmine, Birch Leaves, Honey, Muguet, Geranium, Indian Agarwood Oil, Labdanum, Cyprus, Rose, Incense, Leather. BASE NOTES Tobacco, Sweet, Vanilla, Oud, Amber, Musk, Patchouli, Sandalwood, Vetiver, Civet, Castoreum, Gajak, Tonka, Benzoin/ Tolu, Praline, Sandalwood Australia

Narjesi: The Black Rose, the rarest of flowers, is a real natural treated rose.TOP NOTES Rose, Turkish Rose, Bulgarian Rose, Bergamot, Fruity Notes, Oud, Saffron, Sweet Orange, Spicy Notes, Rose Damascene, Elemi, Aldehyde, Orange, Green Leaves, Pink Pepper, Cardamom, Coffee, Frutta Secca, Candied Fruit, Pure Rose Taif. MIDDLE NOTES Sandal, Cypriol, Benzoin Resinoid, Vanilla Berries, Patchouli, Vetiver, Coriander, Ginger, Chamomille, Honey. BASE NOTES Amber, Castoreum, Civetta, Mosses, Caramelised Sugar, Animal Notes, Incense, Leather, Sandalwood, Oakmoss.

Each bottle design is created to reflect and capture the spirit of the scent with extraordinary care and craft.  In the  basement of the store is a complimentary engraving service which allows fragrances to be personalised for gifts and every purchase comes with a travel pouch to protect the stunning bottle, plus a free gift of the customer’s choice such as a travel-sized bottle or a car air freshener.

MR ASGHAR ADAM ALI  says of the brand “For the time we have a strong portfolio and now we focus to expand our base worldwide –  that’s our prime agenda. New developments are definitely on the cards but not in the near future.”

The Spirit of Dubai 36 Hans Crescent Knightsbridge,London, United Kingdom: +44 333 577 1717



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