Theme: Juxtapose

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.Juxtaposed; No Hangover Alcohol

Yup well that caught your attention didn’t it!..but the good news is it is true.  SEEDLIP is the world’s first distilled non-alcoholic spirit, solving the ever-growing dilemma of ‘what to drink when you’re Not drinking ®’, launched to great acclaim in November 2015.

An immediate sell-out in London’s Selfridges & is now served in over 10x international cities, 80 Michelin * restaurants including The Fat Duck & Eleven Madison Park as well as the world’s top cocktail bars including The Dead Rabbit, Dandelyan, Baxter Inn & The Savoy. Blended & bottled in England, Seedlip has created a coveted bespoke maceration, copper pot distillation & filtration process for each individual botanical that takes 6 weeks. Seedlip’s spirits boast zero calories, are sugar-free, sweetener-free & artificial flavour-free, making a Seedlip & Tonic the credible adult alternative to alcohol if not drinking, like mid-week, driving, pregnant, teetotal etc  Its almost like thinking about the process of distilling a perfume or even a fine gin, all herbs and spices that build to an aromatic treat.

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Available in two expressions, Seedlip Garden 108 captures the essence of the English countryside with sophisticated top notes of the handpicked peas & hay from the founder’s family farm with a complex herbal base character of spearmint, rosemary & thyme. Seedlip Spice 94 is aromatic with strong spice (All Spice Berries & Cardamom) & citrus (lemon & grapefruit peel) top notes & a long bitter from the highest quality barks (Oak & Cascarilla) Both spirits are best served with tonic or as the base for martini or sour style non-alcoholic cocktails.  The brand has many options as to how to mix for a perfect ‘mocktail’  including:-

Seedlip Garden 108 & Tonic

Tall Glass – Full of Ice

50ml/2oz Seedlip Garden

Add a Handful of Peas

Top with Fever Tree Indian Tonic

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or

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Seedlip Spice 94 & Tonic

Tall Glass – Full of Ice

50ml Seedlip Spice

Top with Fever Tree Indian Tonic

Garnish: w/ a Red Grapefruit Twist

 

The brand was founded by Ben Branson in his kitchen in the woods with a small copper still & a copy of The Art of Distillation written in 1651 which documented apothecaries’ distilled non-alcoholic herbal remedies. He says: “My family’s 300-year farming heritage coupled with a career working on drinks brands laid the foundations to spend two years working with distillers, growers & historians to create adult, complex drinks when, for whatever reason, you’re not drinking alcohol. The response from both the trade & consumers has been overwhelming & we are both proud & humbled to be championed by the world’s food & drink pioneers. Exciting times!”

Often when out those who choose not to drink alcohol feel like the child in the group as there is a real limitation of what cab be enjoyed besides sugary soft drinks or fruit juice so at last those not wanting to consume spirits at last have a genuine alternative.  Seedlip has an opened back-bar shelf life of 6 months & does not require refrigeration has its headquartered in London, England, and is dedicated  to changing the way the world drinks by pioneering the world’s first distilled non-alcoholic spirits.

 

 

 

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