The Twenty SS20 Issue

Pure: Happy Heritage

By Jo Phillips

Is there a man who does not own a pair of classic blue jeans? Honestly, we don’t think so. The Levi’s® 501® button fly jean, the original and first ever blue jean, was born on 20th May 1873. Since then the whole world has been wearing denim. And over 140 years later, the classic model is more popular than ever before. In celebration of 100 years of partnership with Cone Mills Denim in North Carolina, the Levi’s® brand presents a short documentary film, The 501® Jean: Stories of an Original. The film explores the lasting impact the Original 501® jean has had on cultural history. It has been screened in NYC, London, Buenos Aires and Caracas.

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This three-part film is a story of modern America with the Levi’s® 501® at the centre. Exploring the worlds of work, style and rebellion, the film features interviews with pioneers such as Henry Rollins, John Baldessari, Scott Schuman, Andy Spade, Mark McNairy, Erin Wasson, Gary Burden, Eddie Huang, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Michael Polish, Steven Alan, Alexandra Richard, Greg Chapman, Lee Ranaldo, Rachael Wang, Josh Peskowitz and many more.

So, if you want warm up your heart on this chilly Wednesday, here is the link to this beautiful film: http://www.levi.com/GB/en_GB/features/501-series

Alternatively, you can watch it part by part:

EPISODE 1: THE 501® GOES TO WORK

EPISODE 2: STYLE

EPISODE 3: REBELLION