.RATIO; Skincare’s Natural Intervention
As the largest organ of the body, the skin is constantly at work regenerating and rejuvenating itself over and over again, on the daily. It is important that we give back wholeheartedly, by investing in quality sources for its nourishment and well-being. While the major constituents in most western skincare products are chemical-based, some people would prefer an entirely natural route.
The recent years have witnessed a boom in the popularity of intensive skincare methods derived from far-east Asian countries, particularly Japan (J-beauty) and Korea (K-beauty). Both countries are deemed as epicentres of skincare and beauty, where hydration and protection are seen as prevention, rather than cure. Both skincare regiments are the modern-day culmination of age-old traditional practises of skincare and make-up that have been passed down from generations and through centuries.
Another historically vibrant method of achieving your skin goals is through the ancient Indian practise of Ayurvedic skincare. Herbs and plants have been prime ingredients in skincare for their various medicinal and therapeutic properties, especially in Ayurveda. Spanning over 5000 years, Ayurveda is a holistic and all-natural approach to health and skincare which tackles internal and external problems. The concept itself is based on three principles or the three pillars, the framework of Ayurveda – Roopam (outer beauty), Gunam (inner beauty) and Vayastyag (lasting beauty).
While western skincare targets the surface or the outer beauty, Ayurveda works from the inside, to improve one’s inner beauty. A strong, charismatic, attractive personality and a positive aura contribute more to radiant skin, than just skincare products. Observing this in continuity will result in a lasting beauty where age and beauty seem pleasantly misleading – the person would appear to be younger than they really are. In the long run, Ayurveda is adopting nature’s intelligence to achieve healthy, youthful skin.
Ayurveda proposes that the skin is connected intellectually, physically, and spiritually. Ayurvedic skincare comprises of psycho-physiological principles called Doshas. There are three Doshas that help in achieving external skin goals, namely, Vitta (hydration and moisturisation), Pitta (anti-inflammatory and sensitive) and Kapha (detoxification and exfoliation).
Urban Veda is multi award-winning, natural, sustainable and vegan skincare brand largely based on Ayurveda and its principles. Led by the tagline, ‘Let your skin breathe’, they promote effective, natural and holistic solutions that cater to consumers with various contemporary skincare complaints. They provide the skin with long-term fixes through their meticulously-composed, innovative products.
Urban Veda skincare focuses on maintaining natural balance by supplying the skin with the necessary omega-rich bio oils, free radical-fighting antioxidants and vitality-boosting essential fatty acids. They design an array of products, formulated with essential Ayurvedic herbs, flowers, fruits, multi-vitamins and clinically proven actives.
Every Urban Veda skincare product made is founded on the Doshas and is hence suited to every skin-type. The brand’s website also presents a questionnaire in order to determine your Ayurvedic skin-type and the Dosha associated with you.
As of January 2019, they are a proud partner of the Plastic Oceans Foundation, the first UK-based charity dedicated to curbing ocean plastic pollution. Since their initiation, Urban Veda have been orthodox practitioners of sustainability, creating their products in an environment-friendly manner and hence they support it, vehemently. Urban Veda has vowed to donate 10% out of its total online sales towards the cause.
Urban Veda has a total of 47 awards to its name, and continues to transform natural skincare and change lives every day.