Ripped: Men’s grooming got smooth

Sit back and savour the next 60 seconds, for we’d like to introduce you to the first ever full men’s grooming range from Penhaligon’s, Bayolea.

Developed to cater for each part of the traditional gentlemen’s daily routine by introducing a hair pomade, shaving soap, shaving cream, moustache wax, luxury wooden shaving bowl as well as taking it to the modern lifestyles with the inclusion of a soothing gel, balm, face wash, cleansing mask, and Penhaligon’s first ever antiperspirant deodorant.

The brand revisited their scent archives and adapted one to to create Bayolea –  a refreshing burst of lemongrass and mandarin with tangerine that’s followed by the warming heart of cardamom, black pepper and lavender.   A masculine base of cedar wood, sandalwood, musk, moss, patchouli and amber finishes it off nicely. Yum.

Penhaligon’s Head of Global Marketing Matthew Huband told .Cent Beauty,  “I’m thrilled that we’re releasing this range, responding to our customers and applying a spritz of Penhaligon’s elegance to a modern grooming range.  The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom).”

Might not be just the guys that get involved with this luxe launch…