Ruby: Hidden Depths in your Soles

We love innovations here at .Cent and this cheeky launch – a footwear design first – between footwear masters Oliver Sweeney and scotch whisky experts Johnnie Walker Red Label tickled our tastebuds.

The classic Oxford style Oliver Sweeney Brogue has been cleverly designed so that a limited edition number contain a miniature bottle of Johnnie Walker Red Label set deep within the expertly crafted heel.  Just 130 pairs have been created using the finest calf leather with the iconic Johnnie Walker ‘striding man’ emblem tattooed directly onto the exterior of the heel as part of a larger design project; The Bold Collections.

Also featuring detailed design elements  including the signature Red Label brand colours within the stitching, inner sole and dust bag, whilst the shoe leather is a tanned whisky colour.  Within each of the limited edition shoebox sets, comes a bottle of ginger ale and recipe card so you can enjoy the newest whisky combo: Johnnie & Ginger.

Oliver Sweeney’s Cobbler-In-Chief, Tim Cooper, says, “TheJOHNNIE WALKER Oliver Sweeney Brogue is a fun project which we’ve been absolutely passionate about perfecting. Always obsessing over detail and the best construction methods, we take our time to select the right materials and components to give you real quality and distinctive style. That’s why, like our shoes, our partnership with JOHNNIE WALKER feels like the perfect fit when paving the way in progressive design. We hope you enjoy our amusing take on a style classic.”

It really is a case of Bottoms up.