.Tumi: The Pop up Website
Working with London press office of the world renowned Luggage company 100% Creative joined forces to crete a pop up website will up to the minute integrated social media feed. The competition was a fully digital and social feed run event over several weeks. The website hosted all the clue films (also created by 100% publishing) alongside a content stream of all social media created by the event followers and those wishing to enter the competition.
The site received 20, 000 hits in under two weeks.