All I C; A Digital Exploration!

Internationally renowned fashion and lifestyle journalist Isabelle Cerboneschi approached .Cent after deciding she wanted to leave newspaper Le Temps after many years writing; of sitting front row at everything from catwalk to couture, from interviewing many of the most  important designer in the world like Karl Lagerfeld Azzedine Alaia and many more alongside writing about the latest and most influential news from the worlds of fashion beauty jewellery watches and lifestyle.

Isabelle felt the time was right to finally create her on digital publication . Thinking initially of a blog style and very much a fan of Digital.cent magazine  Isabelle approached us to build and design a site for her.

Understanding her impressive and culturally important heritage cent suggested a far more extensive project build upon many of the assets Digital.Cent magazine.co.uk had already championed several years earlier.  A full digital interactive entertainment  site including the most up to date technologies to create a site worthy of her stature.

The site was created from initial visual representation for the newly created brand ALL-I-C  to groundbreaking site design ideas all the way to build and marketing and social media.

The site includes a clear colour palette as a means of  a subconscious navigation tool yet built with excelent navigation . multiple page layouts which give each story the oprion to be paid out over one to four coloumns with picture layout options.

Full screen images to ensure photo shoots are seen at the umpost excelenace.  there are drop down options from photos lead stories shucgh as show write up and coture reports that allow for not just ease of navigation but clean elegant page layouts.

thne site in multilingaul showing both French the native langaue talongside a english option which is bulit in to allo for contreibutors to update auto traslated text in order for specialist text to be treated accordign to its needs.

The site is able to present long reading artcles as well as lush full screen imergy alongside short stories therefore giving it a felxibility not seen on any other fashion sites.

Tremendous feedback has been given to Isabelle regarding the feel look and use of this outstanding project.  www.all-i-c.com