Celebrate Scented America Perfumed Perfection; The Most Loveable Labels
By Nhi Phan
When we think of the Great of the Union that is the US of A we think of fast cars, hamburger joints, rock& roll, Hollywood, Fashion and Glamour. One thing we don’t usually necessarily think of is perfume, yet Americans are good at that too. See a few latest releases from across the ocean in Celebrate Scented America Perfumed Perfection; The Most Loveable labels.
The image on left-hand side, and below Samantha Inman @rememberingtobreathe
There are very few things from America that we don’t all know about. Let’s be honest, not many of us have not eaten a hamburger, listened to rock music or watched a Hollywood film. Just as America has left its indelible mark on the worlds of pop culture, food, entertainment, and style, it is now carving out a unique niche in the realm of fragrance. These scents are crafted with care to embody individuality, romance, and the essence of city life. Perfume, much like music and fashion, has evolved into a profound form of self-expression.
From celebrity collaborations to avant-garde creations, American fragrance labels are pushing boundaries and redefining the olfactory landscape. Today, we’re diving into some of the most exciting recent releases from beloved American brands, each one telling its own captivating story through carefully curated notes, luxurious bottles, and a distinct sense of American flair.
One of the most talked-about releases this season is LOVENOTES by Ariana Grande, a fragrance collection that truly touches the heart. Created in collaboration with the renowned fragrance houses Robertet and International Flavours & Fragrances, this collection goes beyond a typical celebrity scent, it is a reminder of how scent can speak to us in ways words often can’t.
Each fragrance in the collection feels like a love letter written just for us, filled with notes that capture the essence of romance, seduction, and tenderness. We’re drawn in by a sparkling introduction, followed by the rich, creamy warmth of Sandalwood and Rice Milk, before we’re wrapped in the comforting, intimate embrace of Vanilla bean and liquid Musk.
Ariana herself describes LOVENOTES as her most expansive and meaningful fragrance journey yet, designed to deliver “little letters of love” to her fans all over the world. And it’s not hard to feel the personal touch in every spritz. It’s an irresistible, second-skin fragrance that wraps us in warmth and intimacy, making us feel connected, cherished, and, above all, loved.
Next, we have DKNY 24/7, a fragrance that perfectly captures the pulse and energy of New York City, the city that never sleeps. Crafted by DSM-Firmenich Principal Perfumer Frank Voelkl, this Floral Woody Musk is as dynamic and multifaceted as the city itself.
The fragrance opens with invigorating top notes of pink Pepper and Rhubarb, evoking the electric buzz of downtown. As it develops, a floral heart of Rose centifolia, Tuberose, and Jasmine Sambac blooms, representing the cultural and experiential blend that makes New York unique. Finally, the base notes, upcycled Cedarwood, Sandalwood, and Musk, create a lasting impression, capturing the resilience and rhythm of the city.
Even the packaging is a homage to New York, with a sleek hourglass-shaped bottle finished in chrome silver, reflecting the iconic architectural elements of the city’s skyline. The DKNY 24/7 campaign, fronted by UK model Georgia Palmer, perfectly showcases the 24-hour lifestyle that defines New York, celebrating the fluidity of time and the diversity of the city’s people. It’s a fragrance designed for the modern, urban woman.
Finally, we come to Goldie by Steve Madden, a bold and playful fragrance that captures the unapologetic confidence of the modern woman. Known for revolutionizing the footwear industry, Steve Madden brings that same edgy, trend-setting energy to his latest fragrance. Named after his daughter, Goldie, this Eau de Parfum celebrates individuality and self-expression with a warm floral composition.
Created by perfumer Christine Hassan, the fragrance opens with sparkling top notes of Italian Bergamot and Golden Pear, which immediately captivate the senses. The heart of the fragrance, featuring Jasmine and Gardenia petals, adds a layer of femininity, while the base of Sandalwood, Amberwood, and soft Musk creates a lasting, sensual allure.
The scent is housed in a heart-shaped bottle with a shiny gold finish, making it as bold and eye-catching as the fragrance itself. Goldie is for the woman who isn’t afraid to stand out and embrace her inner sparkle, just like everything she touches, this fragrance turns to gold.
These latest American releases prove that the U.S. is much more than just fast cars and glitzy entertainment, it’s also home to a thriving, innovative fragrance industry. Each scent tells a story, capturing moments of romance, city life, or pure self-expression.
Whether you’re looking for a fragrance that speaks to your heart, embodies your city’s energy, or celebrates your bold individuality, these American labels have something for everyone. So why not take a moment to celebrate scented America?
To read more and explore LOVENOTES by Ariana Grande, visit arianagrandefragrances.com
To read more and explore DKNY’s perfumes, visit dkny.com
To read more and explore Goldie by Steve Madden, visit stevemadden.com
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