From Italy to Indonesia; Our Love for Global Perfumery

Did you know that studies established the direct and inherent ability of fragrances to interact and alter the central nervous system, determining their effects on mood, physiology, and behaviour? Yes, perfumes and emotions are tied. Perfumes truly affect our mood. We are often in love with certain scents and even talk of having a signatory perfume. The great creators of fragrance know its power and are keen to share a more personal world of perfumery with us. French luxury house, Louis Vuitton calls for an artistic and scientific celebration of high perfumery by inviting its perfume lovers to a sensory universe of discoveries through a tour of the most exotic corners of the earth in pursuit of extraordinary ingredients, via a set of three books exploring the world of fragrance; Get a clear view from your own house of the whole universe of perfumery in, L’ Atlas Des Parfums (in French) or A Perfume Atlas (in English). The gentle art of perfumery is exposed via the artistry of those involved. A perfect Book of perfumery and ingredients. To know more, read From Italy to Indonesia; Our Love for Global Perfumery.

Perfume is many thousands of years old, it is made up of great knowledge and deep creative expertise. The understanding behind this comes usually, from the great Noses, the men and women who literally create the scents.

An ancient art, yet full of modern science, most of which is never shared with outsiders. What are the most precious ingredients? Where do they come from and who toils the soils to make the ingredients grow, so that we can enjoy the enhanced fragrances?

How about a set of books that gave a clear vision of the most precious of processes?

Louis Vuitton celebrates its luxurious perfumery by introducing a set of three books, A Perfume Atlas, 400 pages revealing the mystery of the LVMH fragrances and the organic materials used to create them.

Flashing an extremely rare glimpse into the savoir-faire of Jacques Cavallier Belletrud, the master perfumer of Louis Vuitton.

A peek into the perfumer’s personal choice of flora, which comes in three distinct covers, modelled after the perfumer’s favourite flora which includes Rose, Jasmine and Lemon.

You will discover the three distinct covers of the atlas are arranged according to the geographical locations of the numerous fragrant plants.

Organised according to where the perfume plants grow and paying tribute to nature and its nurturers, all collected and put together by the Louis Vuitton perfumer Jacques Cavallier Belletrud.

We may not own atlas books to look at our world, as we now have our digital world. But how about owning a Perfume Atlas that explores the mysteries of making fragrances via a journey across the continents of the world?

That sounds like unleashing your wanderlust especially if you have the smell of flora and fauna that goes with it. Be amazed to know that the book unveils all the mysteries of a plant, including its history, terroir, cultivation, extraction methods, and aroma.

Turn the pages of these magnificent picture editions and discover the mystery of the fragrances. From raw materials to exploring flower fields to synthesising the raw components and forging special bonds with the farmers across far-off continents, the limited edition trio goes a long way, paying gratitude to all the elements of its perfumery over the years, including the farms and the farmers from across the globe.

Acknowledge the harvest, extraction, distillation, and blending of the most sought-after raw materials used in Master Perfumer’s compositions, through more than 200 watercolour illustrations.

Through the words of author and Paris-based perfume journalist Lionel Paillès and the illustrations of remarkable illustrator Aurore de la Morinerie, this voyage ‘in a book’ is the first of its kind that provides unmatched insight into the ingredients by exploring five continents with this meticulously selected volume to trace the history of Louis Vuitton’s perfumes.

Included with Sébastien Zanella’s photographs that take you on an aromatic and cultural journey with a journalistic touch to discover the places Master Perfumer travelled from the four corners of the globe to the plains surrounding Grasse.

This exquisite book is nothing less like a travel journal, with each stop delving into a different raw material.

Every ingredient, from the Bergamot of Calabria, Italy, to the Oud Assam of Bangladesh to the Rose de Mai of Grasse, beckons with an evocative intensity heightened by ancient mythology, opening doors to far-off vistas.

“I went looking for ingredients that could help me tell the stories I wanted to tell”

-Jacques Cavallier Belletrud

The Perfumer spent nearly three years of his life compiling the book. Circling the globe in search of remarkable raw materials, each of which has been carefully selected by the Perfumer and brought to the French home of perfumery, Grasse for refinement before being introduced into Les Fontaines Parfumées, which is the workshop of the Master Perfumer, who then blends them into tailored Louis Vuitton creations.

Louis Vuitton set out to tread unknown territory in 2012 when it made its way to fragrances. The French epitome of luxury resolved to do things correctly if they were going to pursue the perfumes, even though they hadn’t done so yet. This required establishing an official atelier in Grasse, the epicentre of innovative and historical scent. The best perfumers and scent creators are based in Provence, a province of southeastern France.

Being a Grassois native and the son and grandson of perfume producers, Jacques Cavallier Belletrud’s innovative approach prioritises creativity in creation, leveraging his expertise in the field.

The terrain is perfect for cultivating raw materials including Violet, Orange blossom, Jasmine, Rose, and Tuberose. In a nutshell, Grasse is the epitome of perfume.

Surprisingly, the Perfume Atlas was also offered in a limited edition set called the Perfume Atlas exclusive set. Along the books came a remarkable case with 45 phials of the finest raw material extractions, exclusively hand-picked and presented by Jacques Cavallier Belletrud.

Louis Vuitton combines style and innovation, constantly striving for the highest quality, and protecting biodiversity.

The House now stays true to the essence of its founder, Louis Vuitton, who created a true “Art of Travel” with accessories, bags, and luggage that were as stylish and useful as they were imaginative. Since then, boldness has influenced Louis Vuitton’s narrative.

Over the years, Louis Vuitton has welcomed architects, artists, and designers while remaining true to its legacy and creating new fields including ready-to-wear, shoes, accessories, jewellery, watches, and fragrances. The meticulously crafted items showcase Louis Vuitton’s dedication to exceptional craftsmanship.

The Perfume De’Atlas, launched with a sensory journey of 45 vials of raw material extractions was part of the Perfume Atlas Exclusive Set in a few Vuitton boutiques costing 5,000 euros. But at present, only one version without the vials of scent is available for sale in three different covers.

Perfume Atlas €160 EUR at a few French Louis Vuitton boutiques, and later the limited-edition binding was made available in additional nations and online.

If you enjoyed reading From Italy to Indonesia; Our Love for Global Perfumery why not read Brutlaist Plants Here

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