Love More With Less

Where on earth are you thinking to put down your massive TV, Computer or boombox in your tiny home? Well probably not nowadays, in current times, where all our home devices are small, portable and come in the most thin, mini and restrained sizes. Besides the practical function we, as humans, are somehow drawn to tiny, pocket-sized miniature things. They are happy making, they’re cute and they are easy to carry around. The downsizing of technology and other small items gives us more freedom and more power. Love More With Less. 

To go back to a blast from the past, specifically, technology, we notice it shrunk. There are several reasons, besides the obvious one that is just easier to have small and light things and this trend really started in the 1980s.

The invention of the microchip, which became available in 1961, was initially for military customers. Eventually, it was used in almost every electronic device we use today such as smartphones, computers, TVs, game controllers, cars and even medical equipment.

Also, batteries became much smaller and more efficient. Another example of a device much smaller now is the boombox (a radio tape player popular in the 1980’s0) or portable speakers if you will.

They were certainly a technology from a different era. Magnificent music machines that people carried about with them in the urban streets to blast out some tunes and, of course, they needed a mass of batteries to power them.

TVs and computers also started as very big items. The actual first computer, EDSAC, was made in England in 1946 when it did a basic calculation. It weighed 30 tons and took up 1,800 square feet of space. Think of your mobile phone now, which is a more powerful computer than the 1946 version.

TV”s has been around for decades now, but the original television sets were enormous. They were more technology and housing than actual screens. Ultimately it was technology that helped make them smaller And then of course devices like smartphones, cameras and calculators all became smaller and lighter, far easier to carry when what we needed was portable technology. In Japan, they had a different reason to downsize their home devices.

Because Japan is such a small country with a massive amount of citizens there are a lot of really small homes in the bigger cities. High demand for living spaces in tight-knit urban locations meant homes became very small.

The need to do more with less space sparked a boom in house designs that are as playful and witty as they are livable. ‘Kyosho Jutaku’, or ultra-small homes, are signature buildings in this country’s towns.

Many devices for home, that were made in Japan were purposefully shrunken in order to fit into these small living spaces. But then Sony bought out the Walkman a tape player you could walk around with; Quite revolutionary.

In general, we as humans are somehow drawn to mini-things. We find them cute, they make us happy and they often trigger a response. But why is that? There are several reasons why our brains go to that dopamine-release response whenever we see tiny things we find cute and attractive.

Nostalgia can be a great source of comfort and small things could bring back the comfort of our childhood.

Also, they are non-threatening. As humans, we like to feel a sense of control over at least some aspects of our lives (even though, in reality, we don’t). This is another part of the appeal of miniature items.

Travel in the latter years has called for a necessity for shrunken ‘mini travel’ size items, Beauty and perfume are very much part of this trend meaning you can have a favourite cream or scent with you wherever you go not just in your bathroom

Sometimes this also brings with it a change of ingredients. A new trend in perfumery for example is the introduction of scent oils. Easy to travel with the oils have rollers on them, so a quick run over a pulse point where the body is warmest and your fragrance will elude joyously.

The brand D.S. & Durga, a perfumery brand founded in 2008 in Brooklyn by husband-and-wife team David Seth Moltz and Kavi Ahuja Moltz, have bought this tiny oil trend to the fore with a series of new look pocket-perfume oils.

Packed in eye-popping and bright colours the pocket-perfume line is fun to look at and they mimic the synaesthetic mind of their perfumer David Seth Moltz.

All the pocket perfumes are oil-based and roll-on perfumes are very easy to use on the go and of course, fit in your pocket perfectly.

Consisting of six smells to choose from the line harnesses, fresh, floral and vegetal scents. For instance ‘Coriander comes with notes of Coriander, Pepper and Juniper Needle, Geranium and Clary Sage which hints at the smell of green hills.

The Rose Atlantic holds the scents of Rose petals and Rose accords mixed with the lightly floral smell of Linden and brought together with the fresh notes of Saltwater and Lemon oil. With a soft look coloured in baby pink. It is a balanced blend of sweetness and saltiness in one.

Radio Bombay’s top notes consist of radiant wood with Copper and Cedar, Sandalwood Iris Balsam Coconut and Ambergris

Then there is a more ‘Jungle-like’ option called Jazmin Yucatan. It consists of everything tropical like passion fruit, snake plant and Sambac.

The dark blue/purple coloured one is called ‘Debaser’ and comes together with Bergamot, Green leaf and Pear stem, with Fig Iris and Coconeut and finished with Blong woods Tonka and Moss

And Last but not least with rather a mysterious name there is the ‘I don’t know what’ fragrance enhancer with a transparent radiance that gives any perfume a certain, as the French say, je ne sais quoi, “I don’t know what.”

All the perfumes have their own unique smells and colour but they’re brought together in a line of pocket-sized versions so you can bring them everywhere and experience them not only on your own journey but as a journey itself. Choose a set of three for your perfect pocket set

D.s & Durga is a self-thought brand that still makes all of its scents in-house. All that they love in music, nature, myth and design is what you can find back in their fragrances.

Find out all you want to know here at DSandDurga.com

If you enjoyed reading More With Less then why not read The Scent Of Flower Art?

.Cent Magazine London, Be Inspired;Get Involved