Paul Smith’s Home Smells So Good; Love Your Home Too
By Matakhi Danjuma
Try to imagine yourself at home. Completely at ease in your own space and at your own pace. Have you gotten a clear picture? What do you consider your space and how do you make it sacred? For British Fashion Designer Paul Smith Vêtements Pour Homme was home in 1970. A 3×3 room he actually called his first shop. Even now, after expanding to over 60 countries, each shop still holds its unique homely outlook with one-off homeware and designs. Find out more here in Paul Smith’s Home Smells So Good; Love Your Home Too
Image on left, JasonYates.com
This once aspiring cyclist went into the fashion business after an accident which ended his cycling career ambitions. His shop opened twice a week as Paul Smith freelanced on other days.
Paul Smith Vêtements Pour Homme
This shop grew from one room in his home to an actual shop. His first showroom was in a bedroom in a hotel in Paris and his first collection had just six shirts, two jumpers and two suits. Only one person turned up at the end of the final day, but they placed an order, and that, as they say, was the beginning of his business.
“It is important to have a dream but also to be able to support that dream”
Paul Smith
Paul Smith has now expanded his brand across over 60 different countries; however, every shop is different. Every shop carries a bit of home wherever it may be. Each of them has a unique character reflecting where they are.
“when you come into a Paul Smith shop, even if you don’t buy anything, you should have a pleasant and memorable experience.”
Paul Smith
The ambience, modern yet traditional, the vibe created to be the embodiment of home. A reminder of culture and where you are, a breath of fresh air. The feeling of peace you never want to leave but even when you do, the memory of it is sweet.
Paul Smith Coal Drop Yard Shop Kings Cross
Paul thought there was nothing much to see in his first shop and began putting posters, notebooks and other objects that might draw a passer by. Now each shop as well as filled with his fashion designs is full of Objet D’art, interesting objects and desirable trinkets. This was how he started his homeware collection that eventually graduated into home and room scents in 2022.
The candles come in two sizes; 240g and 1000g and the five scents also come in corresponding diffusers. Paul Smith had specially designed these home fragrances to serve as beautiful reminders. According to Paul Smith, it gave him a chance to reflect on some of his favourite memories, moments and key places in a new way.
Such as riding his bicycle over bright meadows during summer vacations or opening his first three-by-three-meter store in Nottingham in 1970. Smells that linger, that are part of his life’s journey.
With the assistance of some incredibly skilled perfumers, Paul was able to develop these rich, sophisticated, and alluring fragrances that are made from raw natural components, and are sourced globally from some of the best suppliers in the world, such as LMR Natural.
These candles and diffusers are designed to be sustainable in nature with each coloured glass vessel doubling as a vase or jar post candle. With contrasting colour lids that can be used as coasters, they also highlight Paul’s love for colour.
The Paul Smith’s Sunseeker collection is the latest addition, inspired by his trips to Italy. The fragrance notes are; Italian Bergamot, Mandarin, and Basil. This gives a laidback summery feel of the Italian seaside.
Other candles in his collection include; Storyteller, with a smoky, wintery, and cosy scent, consisting of notes of Madagascan Clove bud, intense woods, and Birch. This fragrance is a result of his frequent adventures to the rural areas of Nottinghamshire for design inspiration. He would always make sure to build blazing fires to stay warm while he and his team were there, planning the next collections.
Bookworm has fragrance notes of; Grapefruit, Amber, Pimento, and Cedarwood to take you to your very own library, where you’re sitting on a plush leather sofa in a room with wood panelling and a roaring fire.
Botanist is inspired by the scents of green Vetiver that Paul had used to scent his first Nottingham store. It contains fragrances of Lemon, Black Pepper, Vetiver, and Moss.
Daydreamer is designed to recall a summer holiday like no other. With its fragrances of Verbena, Clary Sage, Lavender, and Hay, it is reminiscent of cycling through sunny fields, with walled gardens and classic herbs in the air.
And finally, Early Bird which is a homage to the English rain’s poeticism, yet it has a very contemporary aroma with overtones of spice and Leather. Consisting of fragrance notes of Rain, Iris, Suede, and Patchouli.
A home is our sanctuary, it’s the place we control to be how we desire it. The look feel colours and textures are our choices and as for the scent, why not take a leaf from Paul Smith and use one of his?
To learn more about Paul Smiths Candles visit paulsmith.com. Here
If you enjoyed reading My Home Smells So Good, Does Yours Smell Great?, why not read Diptyque: Three Friends Scented in The Streets of Paris.
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