RIPPED: Tearing up the architectural rulebook

The women of vPPPR Architects are taking the forefront at this years RIBA Windows Project, and are ripping up the rulebook for traditional store architecture. The trio of architects, led by Tatiana von Preussen, Catherine Pease, and Jessica Reynolds, have created a window  installation for classic British clothing brand Aquascutum.

“For the windows, we created a cloud-filled vista with vivid bursts of colour taken from this season’s colour palette which grow and dissolve into the grey skies, created using lenticular printing techniques.” says Preusseuen.

The installation process took place overnight, and involved the full vPPR team and other helpers. “It was a contrast from our day to day office work, and was both exhilarating and exhausting!”

Now in it’s fifth year, The RIBA Windows Project creates a great opportunity for brands and architecture to merge, and this collaboration between vPPPR and Aquascutum was an opportunity to see their interpretation and work in a spectacular fashion. “For us this was an opportunity to work with a world class brand, and to create a spectacular and beautiful temporary intervention for the public in Central London.”