The Openness Medal and Campaign; Win Yourself A Gold

To drive engagement with younger audiences around Samsung’s Paris 2024 theme, Samsung has created The Openness Medal campaign, designed to start a social movement to celebrate the spirit of openness and those who open themselves up to new possibilities by overcoming challenges and sharing past failures.

Many of us are more interested in the stories behind the athletes than the actual competition and use social media to follow and interact with these athletes. The Openness Medal, created with BBH London, will allow us to learn more about the stories behind Team Samsung Galaxy (TSG) athletes – including Sky Brown (Skateboarding, Great Britain), Ugo Didier (Para-Swimming, France), Heung-min Son (Football, South Korea), and Yeri Kim (Breaking, South Korea) – and allow fans to participate by nominating and recognizing others.

The transparent medals will be awarded to athletes, coaches, parents, school teachers, fans, and those who embody this spirit of openness during the Olympic and Paralympic Games.

The campaign will encourage audiences to share their own stories of openness to amplify engagement around “Open always wins.” TSG, Team Galaxy influencers, and more will participate in the campaign through dedicated social media content, and the Openness Medal TikTok Challenge.

Additional Team Samsung Galaxy athletes confirmed to participate include Rayssa Leal (Brazil, Skateboarding), Sarah Bee (France, Breaking), Yvan Wouandji (France, Blind Football), Lola Tambling (Great Britain, Skateboarding), Kadeena Cox (Great Britain, Para athletics & Cycling), and more.

Neil Clarke, Creative Director, BBH London said: “We all fail. We all make mistakes. We all break. Winning is a tiny part of the journey. The Openness Medal is here to help normalise failure, overcome challenges, and hopefully inspire more young people to be open to sport and to not give up.”