VIVID: Coach Eau De Parfum

Drawing its passion from the vibrant and lively New York City, Coach the leather goods brand launches its new fragrance, Coach Eau de Parfum this August  2016.

The American leather goods company was created in 1941 in Manhattan,  and todays is considered to be one of the most popular American handbag designers.  From small leather goods  the company grew to produce handbags very much bought on by the then owners  Miles and Lillian Cahn  interest in new technologies and materials which helped the business expand.

The handbags produced by the company bridged the gap between the expensive designer pieces and the inexpensive, poor-quality high street versions that comprised the women’s handbag market of the day. Coach used quality cowhide and developed a process that made it both soft and durable, and when designer Bonnie Cashin was brought on board in 1962, the demand for the company’s handbags soare

The company  launched the first perfume in 2007 and now have over 20 perfumes in the fragrance offering.

Coach Eau de Parfum starts off with raspberry, then moves to a velvety Turkish rose, and ends with a finishing touch of suede musk.

Top: Raspberry, Pear, Pink Pepper

Heart: Turkish Rose, Gardenia, Cyclamen

Base: Suede Musk, Cashmeran, Sandalwood.

Chloë Grace Moretz is the face of the campaign, as she represents the “classic all-American girl who is youthful, modern and authentic” with her pure beauty, natural grace, alongside an easygoing spirit.

Look out for the distinctive bottle, soft curved glass with the coach and horses emblem on the front. Available from August 2016 here.