What’s New to Love this Summer?

As July comes to an end so does the summer time. It is still time to relax and enjoy the sun however fashion never takes a break. New collections, new collaborations and new things to add to the shopping cart. To find all about What’s New to love this Summer keep reading.

All images courtesy of Furla, Studio Halia, PORTS 1961, Heimat Atlántica, Smythson, REPRESENT, Coach, Lamborghini, Cambridge Satchel, JAKOB, TISSA FONTANEDA and Dior.

For this light and leisure season Furla has recently released the PreFall 2024 collection these are a must-have. The new Furla Piuma Tote is the perfect bag for off-duty athleisure wear, featuring a large and small size and being as light as a feather.

A launch and a collaboration all in one is what Studio Halia brings to us this time. Freshly launched and opened with a collaboration with Ines Alpha. Studio Halia is a collective focused on the intersection of technology, expression of identity and art exploring creative possibilities between these areas. Ines is a renowned Paris-based 3D makeup artist, who is an entirely self-taught pioneer in the augmented reality design space.

Together with Studio Halia, Ines created a wearable accessory that bridges the digital and physical realms. Through embedded NFC technology, this design connects to a dynamic digital experience where the user can build and share their own unique and customisable expression, forever owned by the user on the blockchain.

“It’s a glimpse into the future of makeup, where the possibilities for personalization are truly limitless.”

Ines Alpha

In other news, PORTS 1961 has elevated its artistic vision by appointing Francesco Bertoloni as the New Design Director. Francesco will showcase his first collection in the Spring/Summer 2025 season.

“I am deeply honoured to lead the design at PORTS 1961. I am pleased to contribute my vision to the progression of the brand, which has always embraced and supported my talent. PORTS 1961’s dedication to innovation and modernity aligns with my fundamental values.”

Francesco Bertolini

PORTS 1961 introduces the Fall/Winter 2024 Collection ‘Alpine Adventure’. The collection combines luxurious fabrics, intricate details and sculptural silhouettes translating the spirit of exploration and matching feminine against masculine elements. This collection draws inspiration from rugged terrain of mountains and features textures that mimic the rocky landscape while weaving techniques summon a sense of movement.

Heimat Atlántica just dropped some new additions to their ‘The Grand Tour‘ collection. This collection is inspired by the 18th-century women who travelled the world and collected souvenirs from each place. Capturing the summer spirit, with fresh designs with a commitment to quality and sustainability the brand celebrates the Portuguese craftsmanship and the beauty of the marine environment. Made in Portugal, the collection has seen an addition of the iconic basket adorned with the linen patch embroidered with marine motifs.

Smythson x Hunza G, British heritage brands, join forces in celebration of Hunza’s 40th Anniversary. Hunza G, a swimwear brand, and Smythson, a luxury lifestyle brand, created a unique collection of Chelsea notebooks in bold party hues: Bubblegum, Lime, and Orange. The vibrant colour palette worships the enthusiasm of summer vacations where eternal memories are made.

“We had such fun collaborating with Hunza G as part of their 40th anniversary. Both our brands are about delicious colour, playful levity, and effortless chic. Being two British brands beloved by the stylish and discerning the world over, we simply had to create the perfect
summer combination of stunning swimwear and matching, blue-paged notebooks. Now for some serious poolside jottings…”

Luc Goidadin, Creative Director at Smythson

REPRESENT x DUKE + DEXTER collaborated and launched a collection that showcases the fusion of heritage craftsmanship with contemporary British Luxury. The 20-piece collection explores American workwear and traditional 60s craftsmanship techniques. The classic DUKE + DEXTER Penny Loafer, handcrafted from Italian Leather or Suede in England, is showcased displaying a collaboration custom digitally-printed design to the leather lining in each shoe.

Coach announced their metaverse debut by partnering up with leading platforms Roblox and ZEPETO bringing their Spring 2024 collection to the digital realm. Supporting Coach’s ‘ Find Your Courage’ campaign, users can explore their identities with themed digital wearables available in Fashion Famous 2 and Fashion Klossette on Roblox and ZEPETO.

LOEWE FOUNDATION and Studio Voltaire announced Prajakta Potnis, a Mumbai-based artist working with installation, time-based media and painting, the recipient of the year-long international residency.

“The award will offer me a place for reflection and interaction within a thriving community of artists, activists, curators and audiences. I am excited for the invaluable exchange of ideas and experiences. I would like to thank LOEWE FOUNDATION and Studio Voltaire for giving me the chance to live and learn in London for a year.”

Prajakta Potnis

Cambridge Satchel expands its collaboration with Hello Kitty by introducing Drop 3. This new drop features the debut of the “Hello Kitty Face Backpack” and adds Iced Pink as a new colourway to the Hello Kitty Face Tote. The whole Cambridge Satchel x Hello Kitty collaboration can be found here.

JAKOB is a recently launched brand focused on cashmere pieces. The brand reinvented the cashmere cardigan by creating a modern, collectable piece that can be worn time and time again. Made out of 100% cashmere using eco-recycled yarn, the brand prioritises the commitment to the environment while delivering a piece that can be used any season of the year.

Lamborghini and Macron partner up for three seasons. Macron will dress the Lamborghini Squadra Corse staff in support of the Lamborghini Super Trofeo championships and the Lamborghini Iron Lynx Team engaged in the FIA WEC World Endurance Championship and the IMSA Sportscar Championship in the Hypercar/GTP class. The brands join forces in the name of performance, innovation, quality and Italian style,

TISSA FONTANEDA unveils the new Autumn/Winter 2024 collection inspired by the iconic film ‘Cabaret’ and with Anna Cleveland as the face of the brand for this collection.

“Movies may transport us into different worlds, influence our senses, and sometimes make us fall in love with the characters—the way they act, smile, and dress. Bob Fosse’s ‘Cabaret’ fascinated me since the first time I saw it. The two female protagonists, Liza Minnelli and Marisa Berenson, live in completely different worlds, united only by their personal drama amidst the onset of World War II in Germany.” ‘’No one embodies these two women better than Anna, thanks to her natural elegance and artistic versatility.”

Tissa Fontaneda

Dior has made summer a more enjoyable experience. Dior Spa Cruise is at Port Henri IV near the Ile Saint-Louis from the 30th of July to the 11th of August 2024. The Cruise offers a bespoke Dior Treatment menu, Yoga, Pilates, and DIOR-FREQUENCIES (a radio frequency skincare technique) in collaboration with INDIBA.

DIOR SPA will be aboard the legendary EASTERN & ORIENTAL EXPRESS from the 22nd of July. To provide a unique and relaxing trip, before or after an excursion, enjoy one of the five treatments lasting thirty or forty minutes to guarantee a perfect train travel experience.

If you enjoyed reading What’s New this Summer then why not read Love for Fashion During Our Summer ?

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