The Powerful Connection; Scent, Emotion and Anatomē’s Action
By Salma B
Do you notice that when you spray your favourite scent, your emotions are taken somewhere? It is well known that scent has the power to change a mood and affect our feelings, and even our thinking. Certain ingredients like Rosemary, help with clear concentration, and lavender with sleep. But what if a brand could take this idea a whole step further? Perfumes by Anatomē are more than just fragrances, more than a whiff of something delicious. They are a journey into the realm of emotions and memories alongside the ability to have an action too. Anatomē’s range of well-being perfumes are uniquely designed to evoke and enhance specific moments, making each scent a powerful tool for emotional and mental well-being, to affect our mood for the better. Find out more here in The Powerful Connection; Scent, Emotion and Anatomē’s Action
Image Credit: Anatomē
There’s something magical about how a simple scent can transport us back in time, evoking vivid memories and emotions. The whiff of freshly cut grass might remind you of childhood summers spent playing in the yard, while the aroma of a particular perfume can bring back the excitement of a first date.
These scents weave a tapestry of sentimental memories, wrapping us in a comforting embrace that connects us to our past. It’s a beautiful reminder of the moments and people that have shaped our lives, filling us with a sense of nostalgia and gratitude.
The powerful connection between scent, emotion and memory is a well-documented phenomenon. Our olfactory system, which is responsible for our sense of smell, is closely linked to the limbic system, the part of the brain that handles emotions and memory.
This is exactly why a particular smell can instantly transport us back to a specific moment in time. Scents not only trigger powerful recollections but also aid in physical and mental health, enhancing our overall well-being. It is well known not just in perfume labs but in science ones that certain ingredients affect our concentration lift our spirit or calm us down.
Anatomē taps into this profound connection, creating perfumes that not only smell delightful but also help in recalling and fostering positive emotions.
Image Credit: Anatomē
With the goal of modernising the apothecary experience, Brendan Murdock launched Anatomē in London in 2018. His interest in botanicals, and essential oils, alongside his creative spirit, drew him into a deeper research of wellness. Using an expert team of Aromacologists and nutritionists, Anatomē combines the very best of nature and science to restore calm to our lives.
‘I wanted to create a brand that can engage with our community, to talk about feeling better, at ease. I couldn’t find a place like that, so I created my own: a place people can go to for well-being advice, sleep tips, get help to focus on daily activities and find support to move better, improve gut health, unwind, and navigate transformations that come with the ageing process.’
Brendan Murdock, Founder of Anatomē
Image Credit: Anatomē
Aromatherapy for the Modern Age. Perfume healing, or the therapeutic use of scents, has been practiced for centuries. Aromatherapy utilises essential oils and natural fragrances to improve physical and mental health.
Each of Anatomē’s perfumes are named after the emotion it aims to evoke, harnessing the power of specific ingredients to achieve its purpose.
Balance – To foster a sense of balance and stability, Anatomē uses anchoring scents like Rose, Bergamot, and Saffron balanced by Black Spruce. Known for its stress-relieving effects, Bergamot allows you to feel comforted, safe and supported.
Top: Bergamot, Cypress, Eucalyptus, Saffron, May Chang. Middle: Black Spruce, Damask Rose. Base: Cedarwood.
Image Credit: Anatomē
Energy – For a boost of energy, including invigorating ingredients such as Grapefruit and Mint to support physical and mental endurance. These elegant citrus and blossom scents stimulate the mind and body. Known to uplift spirits, Grapefruit is used. Alongside Mint to revitalise the mind.
Top: Bergamot, Lemon, Mandarin, Petitgrain, Grapefruit. Middle: Orange Blossom, Neroli, Mint, May Chang. Base: Indonesian Patchouli, Cedarwood.
Image Credit: Anatomē
Expression – Encouraging self-expression and creativity, the Expression perfume features ingredients such as Sea Moss, Sea Salt, and Seaweed, native to the coast, to support mindfulness, breathing and communication. Known for balancing emotions, Patchouli is used to promote tranquillity.
Top: Sea Moss, Sea Salt, Seaweed, Clove. Middle: Cedarwood, Guaiacwood, Patchouli. Base: Oakmoss, Treemoss, Hinoki.
Image Credit: Anatomē
Focus – Infused with natural extracts known for their stimulating properties to help sharpen concentration with ingredients like Cardamon, Ginger, and Cedarwood. Cedarwood promotes mental clarity and focus while Ylang-Ylang stimulates feelings of joy and euphoria.
Top: Cardamon, Elemi, Black Pepper, Green Pepper, Petitgrain. Middle: Nagarmotha Ylang Ylang, Nutmeg. Base: Patchouli, Opoponax, Benzoin, Tonka, Sandalwood.
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Order – Combines Hay, Tonka Bean, and Matcha to support clarity, restore tranquillity, and expand thoughts, wrapping the wearer in a warm, comforting base. The clean top and heart notes resemble a blank canvas, allowing the mind to project and structure thoughts. This nude scent, with its molecular structure, guides the wearer into a pure white space. It is perfect for cleansing the mind and nurturing the soul after a busy day.
Top: Hay, White Tea, Matcha, Ambrette. Middle: Himalayan Honey, Tobacco Leaf, Clove, White Rose, Orris Root. Base: Tonka Bean, Vanilla Orchid, Sandalwood, Cedarwood.
Image Credit: Anatomē
Support – The Support perfume, crafted with nurturing ingredients like Vetiver, Sage, Peppermint, and Rosemary, offers grounding, revitalization, and enhanced cognitive function. This green, herbaceous scent eases tension, instils a sense of security, and supports your well-being, helping you navigate the hectic urban landscape with clearer thoughts and better decision-making.
Top: Watermint, Peppermint, Parsley, Coriander. Middle: Sage, Cardamon, Rosemary, Basil, Clove, Galbanum. Base: Tree Moss, Oak Moss, Cedar.
Image Credit: Anatomē
Anatomē has shown that perfumes can be more than just something that smells nice, using scientific research to craft scents that enhance mental and physical well-being. By specifically selecting and combining ingredients, they’ve created perfumes that not only have pleasing aromas but also brighten your day and help you navigate life’s challenges.
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Shop Anatomē Wellbeing Parfum’s here
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