A Modern King

In the Italian province of Siena, Southern Tuscany, the sun is high in the sky above Montepulciano. Atop a chalky hill-top the sun-drenched medieval town can be viewed amongst a picturesque landscape of Tuscan countryside. Rolling green hills, vineyards and golden fields spread as far as the eye can see. The peaceful avenue leading to the town is lined with towering cypress trees and mighty Renaissance palaces. Suddenly, the air of ancient peace is disturbed by the roar of a motorbike. 

Thundering down the dusty road a suited man speeds past the medieval ruins. A long journey through the woody Tuscan hills awaits him. He passes a garden filled with terracotta pots containing fragrant lemon and orange trees, big and small. A woman picks the fruit of one of the larger trees. The refreshing, zesty scent of lemon meets the powerfully warm and sensual note of blood orange in a perfect citrus balance. Tangy grapefruit cuts through the sweet and fruity aroma in equal harmony. 

Passing the citrus garden, he hurtles ever closer to his Kingdom in the heart of Montepulciano. He enters a vast heath scattered with evergreen, shrubs and trees. The needle-like leaves and aromatic timber of the juniper trees creates a fresh and woody scent. The familiar aroma makes him yearn for home.

He continues down the path he knows so well, the sun beginning to set, overwhelming the sky in deep red and orange. He can see his town in the distance. A powerful lavender scent fills the air, offset by the deep and earthy aroma of clary sage. The floral notes of pimento and geranium fill him with sweet excitement, he knows his Kingdom awaits.

When he reaches his town, the fiery colours of the sun are getting deeper and deeper. He passes familiar faces as they turn to smile and wave at him. He feels mighty, powerful and safe. He’s hit by a sudden, intoxicating sense of home and belonging. The sweet and spicy aroma of patchouli fills the air, partnered with the woody notes of cedarwood and vetiver in an intense and vibrant crescendo. He’s finally home.

He walks through the wooden doors into his modern castle filled with noise, laughter and love. He joins his loved ones, overjoyed that he managed to get home in time to watch the sun slip beneath the horizon with his family. This is his Kingdom. Deep in the heart of Montepulciano, he is a modern King.

You can capture the charisma and belonging of Kingship too with K the new fragrance by Dolce & Gabbana. Embodying the freshness of the Italian countryside and heat of the Mediterranean sun, the fragrance celebrates the freedom of the modern man to be whatever King he wants to be. Bursts of sharp lemon, grapefruit, deep blood orange and juniper berries invigorate, while middle notes of clary sage, pimento, geranium and lavender bring the sweet and woody aromas of the Tuscan hills. Finally, the fragrance releases earthy base notes of cedar, vetiver and patchouli, designed to make the wearer feel commanding and confident. King in the modern world, embracing both tradition and modernity in a unique and powerful balance.