Paul Smith Unfolding One Fragrant Note at a Time
By Janhavi Khandelwal
In the heart of Nottinghamshire, where winter’s frost-kissed fields stretch as far as the eye can see, a tale unfolds, one spun by the threads of memories, scents, and the inimitable touch of Paul Smith. Enter the world of Storyteller, the newest addition to Paul Smith’s enchanting home fragrance collection, a winter symphony that echoes with the crackling warmth of open fires and the cozy embrace of homespun blankets. Read more at Paul Smith’s Unfolding One Fragrant Note at a Time.
Born from the vibrant vision of its eponymous founder, Paul Smith, this British design house has emerged as a paragon of style, sophistication, and unbridled innovation. Paul Smith, the brand, traces its roots back to Nottingham, England, where in 1970, a young and visionary Paul Smith first unfurled his imaginative tapestry.
At its core, the Paul Smith ethos champions positivity, curiosity, and creativity. Each design, whether it be a meticulously tailored shirt, a captivating fragrance, or an entire boutique, is infused with the essence of these guiding principles. Sir Paul Smith’s inimitable touch extends beyond the realm of fashion, transcending into a lifestyle that celebrates the beauty of individuality and the joy of self-expression.
Embark on this olfactory journey, imagine being nestled by the fireside, cold feet seeking refuge from the wintry chill. The flames dance, casting a mesmerizing glow upon the room, and the air is filled with the rich, nostalgic scent of the Storyteller, home fragrance. It’s a scent crafted from the very essence of Paul’s winter expeditions to the Nottinghamshire countryside, a tapestry woven with memories of crackling log fires and the earthy aroma of aged wood logs.
IFF perfumer Meabh McCurtin, the mastermind behind this aromatic masterpiece, unveils the essence of the Storyteller’s charm through the enchanting notes of the candle. Like a chapter in a cherished novel, it unveils itself with notes of Madagascan Clove bud, an intensity of woods that beckon to ancient forests, and the grounding allure of earthy deep Patchouli.
The crackling fire, the Leather armchair, the basket of wood and let this home elixir transport you to that very moment, even when not there. Vetiver oil from Java, with its smoky quality, intertwines with intense woods, creating an earthiness that evokes the sensation of being enveloped in a warm embrace after a day of wintery walks.
The vessel, a testament to thoughtful design, mirrors the rustic palette of the British countryside. Two-tone in warm earthy hues with a contrasting cobalt blue lid of the winter sky, each vessel is a canvas that captures the essence of Storyteller. Purposefully designed for reuse, the vessels transform into a vase or a jar, and the lid serves double duty as a coaster, protecting surfaces from the warmth within.
As you light the candle, the vessel reveals a subtle dance of light and colour. It seamlessly integrates with the broader Paul Smith Homeware collection, a celebration of the timeless stripes and design classics. But the enchantment doesn’t end there.
Alongside this aromatic masterpiece, discover the five existing fragrances and diffusers, each a marvel in its own right. This new fragrance, a harmonious addition in the collection, weaves together to create an exquisite tapestry of memories and sensory experiences, crafting a lifestyle of refined luxury.
Paul Smith, Britain’s leading independent design company, has once again woven a narrative that transcends time and place. The Storyteller candle and reed diffuser launches in stores and online in November 2023. Kindle the flames of cherished memories and create new stories, one fragrant note at a time.
In the world of Paul Smith, every scent is a chapter, and Storyteller, with its smoky, woody warmth, is a tale waiting to be told.
Storyteller is now available here.
If you enjoyed reading Paul Smith Unfolding One Fragrant Note at a Time, why don’t you try The Scent of the Greenhouse; Nourish Inside Your Home
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