Strangers to Lovers; Music and Whisky Bond as One
By Camilla Iannucci
Can we adapt the strangers-to-lovers trope in the creative world? Balance is about creating harmony between, sometimes, unexpected combinations. It is about risking by pushing boundaries to create newer, exciting pairings. Though there is the chance of pairings being in at the opposite ends, they also might work incredibly well together. Reminding us how balance is essential in the creative world, is the new collaboration between the Grammy award-winning producer DJ Honey Dijon and the iconic whisky brand Johnnie Walker. It aims to merge both sound and taste, creating a rebellious experience for the consumer. Find out more in Strangers to Lovers; Music and Whisky Bond as One
For music and whisky to bond, Dijon produced The single ‘Earthly Delights’, which you can watch below, in collaboration with Johnnie Walker’s new limited-edition release Blue Label Elusive Umami. Proving you can get harmony even when it comes to connecting different worlds.
The song features dreamy, elastic sounds resembling Nature’s essence being incredibly varied and yet constant. To truly capture the essence of the whisky, Dijon used PlantWave™ technology to create the track.
This technology allowed the artist to extract vibrational waves from oak trees, Transforming the tree’s biorhythms into sound. She took inspiration from the Whisky’s maturing process in oak casks as they are one of the most important factors in the unique flavour and colour of the scotch.
By thinking outside of the box and collaborating with her surroundings, Dijon managed to create a sound, complex enough to emulate the experience of tasting. The producer played with stretching the melody and boldly pushing the sound’s limits. The result? A track truly reports the sweet and savoury notes of the whisky.
The uniqueness of Johnnie Walker Blue Label Elusive Umami, was created by the work of Master Blender Dr Emma Walker in collaboration with three Michelin-starred Chef Kei Kobayashi. It presents notes of Blood Oranges and Red Berries with sweet wood spice, a touch of smoke, and a hint of Salt and Pepper with a long, sweet fruit finish.
This careful blend, embodies nature in the same way the track does, by mimicking its complexity. Then comes personal choice by choosing to pair the whisky with something surprising: think big! For example, try to pair the drink with salty caviar, along with listening to the track for a fully immersive experience.
This project describes the connection between tasting, listening, and telling a story. The first two are nothing but senses without a story to tell. Experimenting using innovative perspectives, is always crucial to bringing something unique to the world.
The collaboration shows that nature is not only to be enjoyed as something to look at but also as something to hear or taste. A beautiful balance comes together in one.
To learn more about the Honey Dijon and Johnnie Walker collaboration please visit www.diageo.com. To know more about Honey Dijon’s work please visit https://www.instagram.com/honeydijon/
And if you enjoyed reading Enemies to Lovers; Music and Whisky Bond as One, Why not read Painting with Musical Notes: A new breed.
.Cent Magazine London, Be Inspired; Get Involved
