By Jo Phillips

Like a bubbly tipple? why not join Moët & Chandon at for the “NOW or Neverland” Moët Party Day. This series of one-day only spectacular events, taking place on 11th June is set to be an unmissable nationwide celebration of living in the now. On 11th June the brand is throwing its first ever ‘Moët Party Day’ – on that day in 1967, the celebratory champagne spray was born at the 24-hour Le Mans race in France. Winner Dan Gurney did something unexpected when he was handed a Jeroboam bottle of Moët & Chandon on the podium: he sprayed champagne over the crowd! And just like that, a joyous new tradition was born.
Nearly 50 years this spontaneity will be marked by Moët as it puts on a string of global parties in cities including Paris, Hong Kong, Mexico City and of course London for one rare and fantastic night to remember.

Taking place at Victoria House in Bloomsbury, London, the hero NOW or Neverland party is the pièce de résistance in a day that boasts three other major parties hosted in Brighton, Glasgow and Leeds. A further 150 impulsive bottle openings are set to take place across bars and restaurants around the UK, with Moet Ice Impérial, one of the latest additions to its portfolio of Champagne designed to drink over Ice, being sampled across 60 independent specialists and wine shops across the UK on the same day. These events will mark 11th June as Moët’s biggest nationwide celebration to date.


Ranging over an entire building, guests can expect an immersive, fantastical night of hedonism as they step through the door and plunge into “NOW or Neverland”. Revellers will be surprised as they roam
and are led from room to room, with a touch of the unexpected and all with the flair of Moët’s irresistible decadence.

The party will see live sets from acclaimed DJs, plus a more intimate, underground performance hidden within – only unlocked by the most daring partygoers.

Tickets to ‘Now or Neverland’ will available to purchase from www.moet.com and HERE £60 each – including a Moët Mini Brut Impérial. There is the option to upgrade to a range of champagne packages ranging from £500 to £900 for larger groups.
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