Alternative floral art show Chelsea in Bloom is returning for another year as London’s largest free-to-attend flower festival and, with it, Diptyque’s contribution to proceedings brings a piece of Paris to London. Find out more here in A Floral Paris in London.
Image on left by Dwain Norsa
The festival’s theme this year is Flowers on Film and promises an array of beautiful installations celebrating cinema and transforming the streets of Chelsea. Part of this transformation will occur at Diptyque’s flagship Sloane Street store with their ode to iconic French film Amélie following a warm reception to their debut at the festival last year.
Transported to this charming Parisian setting, visitors will be immersed in a haven of deep reds and lush greens and surrounded by both wildflowers and garden blossoms that pay homage to the iconic visuals and locations of Amélie such as the Windmills café and St Martins canal. Diptyque will aid the immersion of this experience with their array of fragrant products elevating their storytelling through the art of scent.
Not only will the store be transformed for visitors but complimentary champagne will be on offer, perfect to treat yourself while taking in this feast for the senses, alongside an engraving service (available Thursday 25th, Saturday 27th and Sunday 28th) allowing customers to create personalised gifts. An interactive photobooth will also be available for you to capture memories of this experience.
This installation, The Parisian Garden, will be available to explore from the 22nd-28th May alongside the countless other must-see displays and celebrations of all things floral adorning the streets of Chelsea and is one to visit for both flora fanatics and film lovers.
Find out more about Chelsea in Bloom Here
Visit Diptyque’s site Here
If you enjoyed reading A Floral Paris in London, why not try All Things Bright And Beautiful