I love talking to creators of cosmetic and skincare companies. I gain insight and understanding of ‘what; when; why and who’ about the brand and the creators’ enthusiasm is infectious. Meeting Dr. Nina S Naidu MD FACS founder of Anokha skincare was one such experience. Read more about Anokha Man; Check The New Vibe In Skincare here.
Photography by Jason Yates
There’s a growing band of physicians who carry their own skincare line. However, Dr Naidus is one of a few who’ve created their own formulations. She’s developed clinical-grade skincare in response to her patient’s needs for post-procedure optimal topical care. So after years of independent research in cosmetic chemistry Dr Naidu’s luxury Anokha Skincare was born. Designed to replace harsh medical-grade products with botanical-based remedies that equal or surpass the results of current clinical brands.
And now, for equality and balance, Anokha Man is her latest brainchild and launch. Creating a specific range for men while there’s a growing trend of developing gender-neutral skincare is a bold, science-based, move.
“there are epidermal structural differences between the sexes’ – mainly due to testosterone – therefore topical needs will differ”.
Higher levels of testosterone cause sebum production to be greater in males than females. This accounts for them generally having oilier skin and longer-lasting acne. It also causes an increase in skin thickness which is why a man’s skin is about 20% thicker than a woman’s. Also, regardless of age, they have a higher collagen density. Collagen reduces at a constant rate throughout their life, as opposed to the nose dive women experience during menopause.
I actually didn’t really think of a male’s skin as ‘sensitive’. What with their extra thickness and all why would I? However I forgot to take into account regular shaving (otherwise known as extreme exfoliation). Dr Naidu explained that a shaved face exposes the uppermost layer of skin cells. This enables ingredients to enter straight into the epidermis; even the blood system. So mild ingredients for those of us who don’t have to shave, can be a ‘no no’ to a freshly shaved face.
So men, quoting Dr Naidu herself, treat your skin because
“clear, hydrated, and radiant skin isn’t reserved just for women”.