Artificial Fashion

By Rebecca McNelly-Tilford

May celebrates the collaboration of where fashion meets artificial. From artificially bright colours featured in collections from Dries Van Noten, David Koma, Balmain, Sunnei (who also used a green screen for the set/aesthetic for the SS21 campaign), MGSM, colourful prints from Blue Marble. Kolor and Undercover injected mechanism into the set design, creating a sci-fi setting for the collection, while GDCS and Moschino used artificial puppets for their Spring Summer 2021 collections. Overall the impact of the pandemic has seen the digital and artificial experience to create a new bold platform for the SS21 season. Find out more in Artificial Fashion

Kolor

Blue Marble

Sunnei

GCDS

Balmain

David Koma

MSGM

Dries Van Noten

Moschino

Undercover

If you enjoyed our Artificial Fashion read about more trends from the Spring Summer 2021 season here