Automatically Fashionable

By Rebecca McNelly-Tilford

Illustrations by Angeliki Blesiou

February fashion celebrates automated, mechanized. Futuristic details enter fashion via 3D printing, virtual models, sculpture, and via the silhouette. Find out more about Automatically Fashionable Here.


Balmain – SS21 from Balmain was a mixing pot of powerful strong shoulder, Swarovski crystals, glitter, draping, and bold fluoro colours. All coming together to create a fresh, futuristic approach that was unapologetically Balmain. In an interview from Vogue Rousteing said: “I think the future is all about physical, about real emotions. We cannot just say that digital is the key. We need to get together…We do need the screens and we do need digital to stay connected, but I do not believe that digital is the key to creating emotions.” 

Kaushik Velendra – Spring Summer 2021 collection features heat reactive felt and strong power shoulder silhouettes.

Mynok – Spring Summer 2021 collection features a muted colour palette and a digital portrait print.

Craig Green – The SS21 collection from Craig Green uses a lot of unusual textiles. For example rubber socks, creating garments that almost look like sculptures with metal details. The lack of a catwalk show allows you to really look into the details and delicacy of the frame-work additions as well as the creativity of the collection as a whole.

Acne Studio – Acne Studios SS21 collection focus was fabrics. Including elements of fabrics that interact and change with the light. And other materials that ‘appear matte when the sun has set takes a luminescent shine after the moon rises’

Charles Jeffrey LOVERBOY – Spring Summer 2021 from Charles Jeffrey Loverboy was a living sculpture. With detailed knitwear, print work, and the signature house tartan.

Noir Kei Ninomiya – Noir Kei Ninomiya SS21 collection was titled ‘Theme: No theme’ this was created via a sew-free construction. Using a wide range of textiles, technological techniques and oversized silhouettes created a constructed hyper bold collection.

Dion Lee – SS21 from Dion Lee is another collection that looks reshaping silhouettes, from corsets to top structure. Alongside experiments with knotting details and some injection of macrame.

Kiko Kostadinov – SS21 presented bold silhouettes, strips of metallic materials, and a collection that back, in order to move forward.

“I would sum up my fear about the future in one word: Boring. Everything’s already happened. Nothing exciting or new or interesting is ever going to happen again.” – a film by Robi Rodriguez

Malan Breton – Spring Summer 2021 from Malan Breton titled ‘Immortal’. Showcased at Virtual fashion week with the collection shown on 3D models.