B Corps Rising

By Jo Phillips

As we move into our new world the rise and rise of the Certified B Corporations will be far more noticeable. A new kind of business that balances purpose with profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. B Corps represent a community of leaders, driving a global movement of people using business as a force for good. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Now 26 beauty brands have come together as a beauty coalition across 3 continents to seek to improve the sustainability standards of the beauty industry.

Twenty-six leading Certified B Corporations across eight countries and three continents have formed a new coalition seeking to improve the sustainability standards of the beauty industry by creating the B Corp Beauty Coalition. The coalition’s mission is to enable collaboration and exchange between companies; identify and share better practices, implement improvement actions and publish their outcomes; help beauty customers more easily navigate the category, and influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint. The coalition’s vision is to deliver ‘beauty for good’.

Davide Bollati, President of Davines, founding member of the B Corp Beauty Coalition says

“As Certified B Corporations meeting the highest standards of social and environmental impact, we have become increasingly uncomfortable with the social and environmental footprint of the beauty industry and concluded our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment.
So, we have decided to form a coalition to leverage our combined strengths and deliver tangible benefits to beauty customers, communities, and the planet we share”

“Specifically, we commit to investing our time and efforts to improve four key issues that affect everyone and everything: ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust. Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum,” adds Shaun Russell, founder of Skandinavisk, and a co-founding member of the B Corp Beauty Coalition.

Kara Peck, Senior Director of Strategy & Partnerships for B Lab US/Canada, the non-profit organisation behind the B Corp certification method, says: “It is so heartening to see these visionary B Corps joining forces to create the B Corp Beauty Coalition and to share their knowledge and best practices with one another and the world. With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today, this type of innovative collaboration is exactly what the world needs from the business. The work of the Coalition is going to greatly accelerate the beauty and personal care industry’s – and our economy’s – shift to a just, regenerative, zero-carbon future.”

Katie Hill, Executive Director for B Lab Europe added: “The B Corp Beauty Coalition brings together B Corps from
all across the globe in the beauty and cosmetics industries to tackle common challenges, such as responsible packaging and green supply chains. Yet this work has relevance and reaches for well beyond their own industry, as it fundamentally addresses the broader purpose of businesses to tackle complex issues. B Lab Europe sees this proactive leadership of the individuals in B Corps as paving the way for many others in different industries to follow suit: Indeed, the B Corp movement is built on the premise that changing the way business operates to benefit people and the planet is achievable when working together!”

Read all about the B Corp Beauty Coalition manifesto and to learn more about its members represented bcorpbeauty.org Here

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