Bag It

By Jo Phillips

The ‘it’ bag of the season is key to any luxury house, but not at the cost of its own DNA. Most companies produce a key shape per season that is synonymous with the values and visual dynamics of the label. Alexander McQueen’s latest bag is chocker-block for the creative element that highlights the very core of the brand, Meet the Slash bag here in Bag It

New for the Spring/Summer 2023 women’s pre-collection, The Slash bag carries many of the signatures the house is known for and features the iconic McQueen Knuckle hardware and skull motif. Crafted in padded leather, the sharply cut, slashed body is inspired by the house’s sliced and slashed tailoring.

Available in primary colours of red, black and white the oblong comes with slash lines and a sharp elegant silhouette. complete with a heavy silver chain to sit neatly on a shoulder.

The campaign put together to explore this new shape is a juxtaposition between humanity and technology, defining the Alexander McQueen campaign for The Slash bag. Where the future unites with the present. Where emotion links with blank expression.

Featuring Kaia Gerber, the model and actress daughter of supermodel Cindy Crawford and she is directed by Glen Luchford. The campaign explores human emotion within a futuristic landscape and comes with amazing still and movie images.

The film running at two minutes and fifty seconds is somewhat built in a dystopian society where Gerber meets herself. Watch above for the full experience.

The British label was birthed by the namesake designer in 1992 with his vision totally uncompromising, developing a reputation for controversy and full-on drama! In total, McQueen designed 36 collections for his London label, including his MA graduate collection before his early loss to the world in 2010, and in this time he won numerous awards and accolades.

On 27 May 2010, Sarah Burton, McQueen’s right-hand design aide since 1996, was announced as the new creative director of the Alexander McQueen brand.

Find out more about this exciting new bag at

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