Beauty Zeitgeist: Shampoo Bars

By Deeksha Sachan

It’s incredible how we voluntarily are being driven to nature-friendly practices like veganism and recycling. It is even more incredible how we have welcomed these practices into our daily beauty and bath routines.

Chunky solid soaps came in with the promise of kindly safeguarding both our skin and the planet, and its increasing demand proves our love for these traditional handmade bars filled with natural credentials. Another trend emerging is solid shampoo, which is slowly winning a place in the beauty regimes of shoppers. 

Most liquid shampoos comprise of chemicals like sodium laurel sulphate, sodium hydroxide or harsh detergents. Shampoo bars, on the other hand, provide a soap-free wellness formulation, prescribed by most hairstylists. So are Rob Forgione and Denis Kovalyov, two globally skilled hairdressers, bringing together their wealth of knowledge and passion through My haircare product line. 

My. haircare products are meant to fit in the client’s haircare regime such as one can say that it provides “My Style”, “My Curls”, “My Cut”, “My Colour”! Rescue My. Hair is a product line comprising four well-sought shampoo bars. The beauty of these solid shampoo bars is the ultimate sensory experience with soft and natural fragrances. 

The first is the Hydrate shampoo bar rejuvenates the hair with extracts of aloe vera, prickly pear and carob seed extract. Fragranced with bergamot and rose. 

The second is the Pollution patrol shampoo bar is enriched with Oat Protein that purifies, soothes all hair and scalps. Fragranced with Cucumber & Violet. 

Followed by the third, Smooth shampoo bar contains Wild rose seed oil extract, Olive Oil, Grapeseed oil, Corn germ oil, Sunflower seed oil. Fragranced with Patchouli & Sandalwood. 

Last but not the least the Volume shampoo bar enhances hair health and volume with extracts of Soja germ extract, fava bean extract, pea extract, kidney bean extract. Fragranced with Lotus and Cherry Blossom.

Rob and Denis strive to develop a market leader in sustainable wellness driven hair care. And they have begun on this mission by using vegan and plant-derived ingredients, waterless technology and natural colouring in their shampoo bars. These handmade luxury shampoo bars are free from silicones and parabens; they are biodegradable and come in reusable boxes. 

Another major step forward are the sophisticated formulas – produced blends of high-quality elements and refined fragrances that take them to a new level of luxury at a purse-friendly price.

Available at Beauty Bay

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