Bloom: Efflorescence Part 2

By Rebecca McNelly-Tilford

Efflorescence is a state of flowering, and is a result of growth and a flower blooming. Here at Cent we are taking a look at the floral trend that always heavy within spring. From floral fragrances to skin care and of course candles we explore all things blooming on the beauty side of Spring:

Creative Director – Jo Phillips
Photographer: Jason Yates
Digital Tech: Enis Akyuz
Fashion Assistant – Rebecca McNelly-Tilford


Tom Ford – Noir 
Frederic Malle Edition D.P, Une Rose
Skin Design London – Sleeping Beauty
Jo Malone – Orange Blossom, Body Creme 
Ancienne Ambiance – Orange Blossom ,Signature Body Creme



Tom Daxon – Chrushing Bloom, Body Lotion 
Aesop – Damascan Rose, Facial Treatment
The White Company Jasmine, rose and neroli hand and nail cream 
Molton Brown Rhubarb and Rose, Body Lotion 
Elemis Rehdyrating Rose Petal Cleanser
SenSpa  Nourishing Hand and Body Lotion, with jasmine, cedar wood and yang
Rahua Body – Shower Gel
Su-Man Rehydrating toning essence, rose petal and green tea extract
This Works – Energy Banks, Body Makeover
Ren – Moroccan Rose Gold,Dry Oil
Grown Alchemist – Instensive Body Cream
Ancienne Ambiance  Rose and Orange Soape SET 3
Percy & ReedEau My Goodness, Hair shine and fragrence spray 
& Other StoriesFloral Memento Body Souffle 
Super Facialist By Una Brennan – Rose Hydate Radiance Day Cream
Weleda – Iris, Moisture Masque
Weleda Wild Rose, Smoothing Eye Cream
Elemis – British Botanical, Shower Cream
Argan 5  Moroccan Rose, Nourish and Soften Body Butter
Yardley  English Rose, Moisturing body wash.
Super Facialist -Rose Hydate, Peaceful Skin Night Cream
Wood Of Windsor -Pomegrante and Hibisucs, moisturising shower gel

Fornasetti – Candela Profumata
Aqua Di Parma – Bociou Di Rosa, Cand
This Works – Deep Sleep, Heavenly Candle
Fornasetti Sphere diffuser
Fornasetti –  Room Fragrence
Jo Malone – White Lilac and Rhubarb, Scented Candle SET 5
Edition De Parfums Frederic Malle – Rosa RugosaBougiee Perfume
Ecoya – Coconut and Elder Flower, Natural Soy Fragranced Candle
Diptyque Bougie Parfumée Scented Candle
The White Company – English Garden Candle
Cire Trudon – Manufacture Royale De Coline
Molton Brown – The Aroma Reeds Collection, Gingerlily
Linari – Luce Room Fragrance
The White Company – White Geranium Candle SET 15
This Works Energy Bank Body Make-Over
Radley London Body Lotion
ChanelChanel Chance  – Eau Tendre Creme Hydrattante Pour Le Corps


The White CompanyWhite Geranium, relaxing and calming, scented candle 
Fredric MalleUne Rose 
Byredo Burning Rose Candle 
Molton Brown – The Aroma Reeds Collection


.Cent celebrates fragrance with floral fragrance from Candle artist Jo Loves and Robbie Honey. Robbie is not only a master in the candle world but is also and designer, teacher writer and overall artist. Robbie kindly took the time out of his very busy schedule to answer a few questions for .Cent.

What do you feel is the power of the white flower?

Apart from being utterly chic and possessing an exquisite luminosity, white flowers have some of the most captivating scents to be found, especially in some of the night bloomers, like Tuberose and the night flowering vine Ipomea Alba which opens before your very eyes at dusk and spills outs it’s heavenly scent into the evening and also towering night-scented tobacco, Nicotiana Sylvestris.

Why are flowers so perpetually loved in your opinion?

I have always been enraptured by flowers – they make my heart sing, giving me great joy. It is this sentiment and people’s desire to have nature close and this I believe is why flowers hold such as precious place in people’s hearts.

Three favourite flowers?

Wisteria – always Wisteria – Ipomea Alba, the aforementioned moonflower, Lily of the Valley and Jasmine. Sorry that’s five!


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Jo Loves Candle Collection. A result of three years of product development Jo Loves create there own bespoke candle. Within this Jo Loves gives you the opportunity to create your own scent -This also includes a one-on-one consultation with a Jo Loves professional. Simply select your base scent your own photo and create a candle that completely unique and personal to you. The candle is currently available in 7 scents: Mint Mojito, Charcoaled Lemons, Tahtian Gardenia, Lemongrass, Fig Trees, Mango and Petitgrain.

“The Shot Candle concept was originally inspired by a chance a moment in New York when I had the idea to create a bespoke candle that combined not one, but two fragrant moments. It’s the first time that I’ve designed a product that invites you to become part of the creative process by blending your own moments and memories together” Jo Malone MBE






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