Blue yet Green, Jaguar Live life to the Full

By Jo Phillips

We love our scent, up until last December the total sales were estimated at over 1.8 billion British pounds. We know what we like but we also love to try new scents. But one new part of the perfume trend is the green elements that come with a purchase. Are we doing our bit when we love perfume by getting one with more green production values? The newest launch from luxury brand Jaguar comes in a hombre blue glass bottle along with some great green initiatives.

Interesting the bottle comes first here, but worry not we will get to the elixir but first, some important information on the production.

The production process of the New Era Reloaded men’s scent ensures that no glass is wasted in production and that the water is entirely cleaned after use. All raw materials used to decorate the bottle are water-based and therefore environmentally friendly. The box is 100% recyclable and has FSC (Forest Stewardship Council) certification.

The bottle is made in Italy by Bormioli Luigi, a prestige glassmaker committed to sustainable manufacturing techniques, and the bottle is 100% recyclable. All of this now matters because sustainability is part of all of our futures. And the juice itself is the new facet to the original

The original Jaguar Era is a Woody Spicy fragrance for men and was launched in 2022. Top notes are Mandarin Orange, Bergamot, and Lemon; middle notes are Mojito, Pineapple, Spices, Cardamom, Anise, Lavender and Geranium; base notes are Sandalwood, Patchouli, Amber, Virginian Cedar, Cedar Needles, Cedar and Musk. A fresh, citrusy punchy fragrance that’s brimming with euphoria and ends with a warm hug.

Now comes Era Relaoded the brother scent of the original, created by Dominique Preyssas who boosts the original composition’s intensity by accenting the contrast between vivid olfactory colours and Luscious nocturnal tones. A Fresh Amber facet. Opening at the top, fruity with a bright buzz of lemon from Sicily alongside Oranges from Brazil.

Its heart is from fruit flowers and spices bringing a full vibrant vital centre. Soft spice of Nutmeg melds with Pink Pepper and peppermint, which hold hands with juicy Melon, Apple, and Pineapple facest all of which cocoons with delicate yet rich flower water.

All the above make friends in a culmination of woods vanillas and resins via, soft Cedarwood from Virginia, deep Amber, ‘dirty raw’ Labdanum, and calming Sandalwood with Caramel, Vanilla, Tonka bean comforting with a creamy softness, with added Patchouli and musk for a final slight carnal-earthy note.

The opening of brightness offers up joy light and life, contained in a bottle with Jaguar’s monogram double mirrored “J” is embossed on the cylindrical glass. It is also Silk- Screened in gold with the name Rra Reloaded and features the brand’s log0, a tribute to its rich heritage. The bottle is topped off with a Shiny black cap.

Life is to be lived to the full, but if we can do it whilst being that little bit green then all the better.

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