Experience Karl; The New Store in London Revamped

If you are someone who loves to shop and truly enjoys the experiential nature of shopping in this day and age where the shop is just as enthralling as the items inside then the new Karl Lagerfeld London shop will be a treat for you. Find out more in Experience Karl; The New Store in London Revamped

This new concept, called “Future Legacy,” is inspired by Karl Lagerfeld’s passion for architecture and interior design. The design is modern and bright, offering an immersive customer experience. The boutique will showcase the largest range of KARL LAGERFELD collections, including men’s and women’s ready-to-wear, accessories, leather goods, footwear, fragrance, and lifestyle items.

This new concept marks a key milestone in the brand’s journey, reimagining the approach to retail through fashion, art, and innovation, while paying tribute to Karl Lagerfeld’s legacy.

It re-opened on the 5th of September, and imagines his vision for modern retail and firmly establishes the next phase in the brand’s evolution.

Since opening in 2014, KARL LAGERFELD Regent Street has been a key location in the brand’s growing global portfolio. It attracts a loyal following from both local customers and international travellers, while the exclusive neighbourhood is known for its luxury shopping and lifestyle destinations. At the same time, the street is the optimum of modernity whilst being steeped in British Traditions.

“With expressive storytelling and immersive experiences, our Regent Street store invites guests to discover the World of KARL LAGERFELD in an engaging journey. Aligned with our mission to inspire, our new FUTURE LEGACY concept redefines our approach to retail through a fusion of fashion, art, innovation, and Karl’s iconic vision. Our Regent Street store is a key pillar in our growth strategy that sets the benchmark moving forward.”

Pier Paolo Righi, CEO of KARL LAGERFELD.

Approach the store and be greeted by an open façade that visually connects the street to the interior, while floor-to-ceiling windows mean the space is flooded with light. An expansive digital screen communicates the brand’s latest campaigns and storytelling. It juxtaposes the checkout counter, which is hand-crafted from a mix of natural stone and a brushed steel top sheet to make a striking statement.

The interior explores contrasts of glossy finishes and refined, natural textures. Exposed raw materials think, engineered stone, micro-cement and plaster, are offset by polished chrome rails, brushed steel, mirrors, corrugated steel and upcycled acrylics. As the collection unfolds on surrounding walls, linear shelves enhance the clean feeling while floor-to-ceiling digital screens feature the latest campaigns.

Numerous elements are inspired by Karl Lagerfeld’s love of the unexpected. Similar to a Ferris wheel, a rotating art installation displays products in the stairwell; it also invites customers to explore the lower level, which showcases an expanded offering of menswear collections. Fitting rooms are framed by oversized mirrors that create a dramatic backdrop and reflect light. Intentionally designed in a grid form, custom light fixtures create an ambient effect while their brushed metal finish nods to lights seen on the runway.

To remind us all of the very spirit of Karl, and keep his energy alive, throughout the store, some of Karl Lagerfeld’s most famous quotes are displayed on walls, creating the ambience of an art gallery while sharing a glimpse into his own personality, from witty and playful to visionary and insightful. Similarly, a “Karlismmachine” is an interactive digital experience: press the red button on an illuminated mirrored wall, and one of his iconic quotes will appear.

It is also important to see the brand’s ongoing commitment to building a more responsible future, “Wonderglass” mannequins have been specifically selected for their low-impact benefits. Created with 3D printing technology, they’re manufactured in the Netherlands with recycled plastic and coloured with waste stream products like ground oyster shells, re-used coffee grounds, and brewing beer residue. The wooden arms are sourced with FSC certification.

Regent Street will feature the largest spectrum of KARL LAGERFELD collections in one store, including men’s and women’s ready-to-wear, bags and accessories, jewellery, small leather goods, footwear, beachwear, sleepwear, fragrance and lifestyle items.

The Fall-Winter 2024 collection celebrates all that makes Karl Lagerfeld the ultimate icon: the genius, the chameleon and the multifaceted artist. Unafraid of change, unaccepting of compromises, and always on the pulse of “what’s next.”

As with anything new in the shopping arena, this shop ticks the boxes by making the space a fun and interactive celebration, not just for Karl but for each and every customer who enters Aladin’s cave of fashion treasures.

KARL LAGERFELD.com 145-147 Regent Street London W1B 4JB Monday to Saturday — 10:00 a.m. to 8:00 p.m. Sunday — 12:00 to 6:00 p.m.

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