Flying Colours on the Web

By Jo Phillips

PANTONEVIEW Image courtesy of Pantone.

In time to celebrate Pantone’s 50th Anniversary year, the authoritative company on colour launches – a digital subscription service devoted purely on colour for designers across all areas of design from fashion to interiors and from graphics to branding. The web platform offers up-to-date information from visual inspiration to critical colour direction to a global perspective on colour from the world’s leading experts.

“Colour is the single most powerful communication tool,” explained Laurie Pressman, vice president of the Pantone Colour Institute®, “influencing 50 to 85 percent of ideas and product purchase decisions. With consumers looking at colour more holistically, colour has become the catalyst of cross-design thinking and the connector across all areas of design,” aims to aid users ‘to make more informed decisions and perfect their colour strategy’. A free 30-day trial is available now for download.

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