Colour is a powerful, emotive tool that can catches a person eye, leaving a powerful and long-lasting impression, especially in the world of fashion. Revolutionising their use of colour with the infamous monochromatic sweaters that revolutionized fashion, the controversial campaigns that promoted multiracialism, and the constant parallel between fashion and art, the Benetton group has established itself as one of the most famous companies in the world.
From the 24th to the 28th of September, an exhibition to immerse its viewers into the world of colour will be brought to the fashion capital of the world. ‘I See Colors Everywhere’ at Milan’s Triennale Design Museum has been curated by a team of Fabrica designers, that celebrate the heritage of Benetton during Milan Fashion Week. Fabrica is a way to join culture with industry through communication, which is no longer expressed by traditional forms of advertising, but instead becomes a way to conveying the intelligence of an enterprise, through numerous forms of expression, including design, music, video, photography, publishing, internet and the new media.
The history of Benetton is built on innovation, authentic fashion, quality at affordable prices and a passion for work, which can be seen in its brand, The United Colours of Benetton.
The exhibit is divided into eight sections, each with its own colour, accompanied with photos, videos, posters, music, illustrations, objects, performances and interactive installations produced by Fabrica over the course 20 years of activities.
The exhibition includes pop art by American illustrator Andy Rementer and an installation by Giorgia Zanellato and Daniele Bortotto, a project on albinos by South African photographer Pieter Hugo and graphic works by Spanish designer Jaime Hayon and Ukrainian art director Anna Kulachek.
As visitors make their way through over 50 works, they will also find models who are exhibiting a more artistic performance, rather than traditional runway for the United Colours of Benetton Spring/Summer 2018 collection.
The exhibition is accompanied by a magazine-catalogue, which provides an additional level of interpretation thanks to an editorial penned by Myriam Ben Salah, writer and curator of cultural programming at the Palais de Tokyo in Paris.