Immense; Liquid Gold

By Jo Phillips

Although the phrase ‘all that glitters is not gold’ goes without saying, it can’t be denied that there is indeed something very magical about the colour. Historically, it has been associated with the societal elite, conveying class, wealth and prestige. Whilst yellow gold is always a popular choice, other shades of the precious metal, such as black, white and rose, have become increasingly sought after, in the form of watches, bracelets, phones, and even perfumes! Yes, you heard that right. You can now match your fragrances according to your jewellery, courtesy of Ormonde Jayne’s ‘Gold Trilogy’ range. ‘White Gold’ follows on from Rose Gold’ and Black Gold to complete the luxurious collection. Ormonde Jayne was launched in 2002 by Linda Pilkington, whose teenage obsession with perfume slowly progressed into a career.  She is famous for her unusual blends, as well as her use of non-typical ingredients. This off-piste approach towards developing scents has given her a credible reputation, making Ormonde Jayne one of Britain’s most successful fragrance brands. oj White Gold’s tastefully opulent combination of soft jasmine absolute, white musk and orchid essence cleverly translates the visual pleasure we receive when looking at solid gold, into a scent.  The mossy, cedar wood base adds depth and softness whilst notes of citrusy mandarin and spicy pink pepper flow over the top, adding a zingy, invigorating kick. The bottle is accordingly designed to convey the exclusivity of the perfume; its simplistic shape reflecting the simple beauty of a bar of gold. The colour of  its surface is unique to its place of purchase. The Ormonde Jayne Boutique and Harrods both offer a clear bottle, displaying the lightly tinted liquid. In Selfridges, it is a sophisticated matte white, juxtaposing its glistening golden lid. We all have a piece of jewellery, whether it be a ring or a necklace, that may as well be fused to our skin as we NEVER take it off. Why not let White Gold become its fragrance equivalent? The bottle comes in two different sizes; 120 ml to go on your vanity table and 50ml to go in your handbag, so that you can never be without the meticulous scent.  

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