Irregular, sock thieves!

By Jo Phillips

Stealing socks isn’t the first thing that comes to mind when you think about fashion films but sock brand Happy Socks have collaborated with internationally renowned photographer and film maker Ellen von Unwerth on a little something to make you smile.   An amusing and vivid photoshoot featuring model Stella Maxwell alongside Eva Doll and Cody Saintgnue.


 Think kitsch 50’s technicolour, think the film The Swimmer, mix it together with a whole load of humour and sex..Volia!!  All pouting lips and sugar sweet colour  mixed with housework and villains which make for a funny comedy sock  romp, all about stealing socks.  In fact the film ‘The Sock Swip’ is part of a series of 12 pictures celebrating the brands  A/W16 collection of socks & underwear.



 Watch the film and get ready for a sugar rush!

A series of collaborations with a strong local connection with Carte Blanche given  to 15 different markets, each represented by a well-established “local” figure: artist, designer,illustrator, fashion brand, musician or even restauranteur. In the United States, Happy Socks presents a collaboration with Iris Apfel, the legendary 94-year-old interior designer and style icon.



Fifteen pairs of socks in total will be sold and marketed locally by each country while the full collection will be presented in its entirety on and through a series of
event exhibitions across all participating markets in Fall/Winter 2016.

EVU_HAPPYSOCKS_EDIT_0208-HD 1080p from .Cent Magazine on Vimeo. Happy Socks


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