Juxtaposed: Dior Deigns to Reign in Covent Garden

By Jo Phillips

Dior Beauty Hall

Covent Garden has, in less than 2 years, accumulated a pretty impressive luxury beauty line up in its stunning piazza. The trend first appeared when Chanel launched their exclusive pop-up store earlier last year and now Dior has deigned to follow suit with the arrival of their debut beauty boutique – in London – which sits quite nicely amongst the gorgeous architectural square.

Step inside to find all things Dior beauty, including life size perfume sculptures, extensive makeup services, as well as an exclusive limited edition eye and cheek makeup palette that has been created especially for the store, meaning it is the only place in the world where you will be available to purchase it. (pictured below)
Dior Cov Gdn palette

Take a moment to admire the painstakingly created giant handbag; comprising hundreds of lipsticks in their best selling shade “Darling,” or the cleverly designed Miss Dior sculpture and the huge bottle of “Gris Montaigne” fragrance, another best seller for the brand.
Dior miss dior sculpture

Or you could bring some of Raf Simons’ catwalk collections to life on your digits thanks to some awesome nail art available inside.

If that’s not enough for you, on the 30th November through to 2nd December, the boutique will be hosting a unique fragrance offering where you can personalise your very own scent with a message, name or simply a word meaningful for you. This will then be engraved by a Dior artist. Not bad at all, and just one more reason to visit London.

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