Lady: Men’s Grooming Part I

By Catarina Wilk

Without any doubt, today’s beauty world is a powerful industry with a broad selection of innovations and products that can make life so much easier. There is plenty of choice and you can get tempted very easily…

If you think of a proper skincare and haircare routine, perfume or other beauty products, many of us (and especially men!) might say that these almost are an exclusively female phenomenon.
.Cent proves the opposite and has collected a couple of exquisite beauty products that a man of the 21st century needs right now.
It is not just about to beautify oneself. It is more than that. A well-groomed man expresses and reveals his true character and shows that he takes pride in his appearance. If prepared with the right products, a man is ready to face the world. Yes, indeed… trust .Cent!

Photographer: Jason Yates
Digital Tech: Rocio Chacon
Photo Assistant: Facundo Bustamante

Kick start your day with these refreshing body and hand washes. Feel revitalised by eucalyptus, refreshed by basil and lemon or immerse in a rich woody scent – the choice is yours.


Tom Ford – Oud Wood Shower Gel
Malin+Goetz – Eucalyptus Body Wash
Korres – Basil Lemon Showergel
Murdock London – Revitalizing Hand Wash

These utterly effective deodorants will not make you sweat even if your day might be extremely stressful or active. So stay cool and smell divine all day long.


Eight & Bob – Original Deodorant
Jean Paul Gaultier – Le Male Natural Spray Deodorant
Penhaligon’s London -Endymion Deodorant
Issey Miyake – L’Eau d’Issey Pour Homme Sport Deodorant Stick
Guerlain – L’Homme Ideal Deodorant Stick
Clinique for Men – antiperspirant-deodorant roll on
Clinique – Happy For Men Anti-Perspirant Deodorant Stick

Perfume is like an invisible coat. It is powerful without being obvious. Here you can find a compilation of the best perfumes to make a statement.


Floris London – No.89 Aftershave
Guerlain – L’Homme Ideal Cologne
Penhaligon’s London – Bayolea Aftershave Splash
Murdock London – Black Tea British Cologne

These shaving creams, gels and foams give pleasure to your razor blades while also being extremely gentle to your facial skin. Shaving has never been easier!


Penhaligon’s London – Blenheim Bouquet Shaving Soap
Acqua di Parma – Collezione Barbiere Emollient Shaving Gel
Logical skincare Recipe for men – Ultra Sensitive Shaving Foam
Murdock London – Shave Cream Avalon Scent
dermalogica – Invigorating Shave Gel
fresh – Shaving Cream

Your advanced post-shave repair routine: Add cooling lotions, balms, after shaves and oils to your shaving routine that help to soothe your irritated skin to bring it back to its normal condition. All of these products absorb easily into the skin, so there is no more excuse to skip this important step!


Kiehl’s – “Close-Shavers Squadron” Post Shave Repair Gel
Murdock – Post-Shave Balm
Vichy Toleriane Ultra Fluide
Refinery – Shave Oil
Refinery – Post Balm Shave
Jean Paul Gaultier -Soothing After Shave Balm
fresh – Skin Soother After Shave

Scrub off the day and reveal your hidden glowing skin by using these luxurious face and body scrubs. By regularly exfoliating your skin, you remove dead skin cells that naturally come to the skin’s outermost surface over time. Get the glow and reveal smooth, healthy and radiant skin!


Refinery – Face Scrub
Aromatherapy Associates London – Body Brush
Aromatherapy Associates London – Polishing Natural Exfoliating Grains
A’kin pureMAN – Dual Action Face Wash + Scrub
Acqua Di Parma – Italien Resort Body Scrub
Aromatherapy Associates London – Revive Body Scrub
Aromatherapy Associates London – Polishing Essential Enzyme Peel
dermalogica – daily clean scrub
Scaramouche & Fandango Face Scrub with Exfoliating Prickly Pear

Refresh your skin to feel more awake in the morning and do not forget to wash off the layer of dirt and pollution that covers your skin after a tough day. Whether you prefer foams, gels or emulsions, choose the one you like the best.
You have gone through a very exhausting day or you feel that your facial skin does not look its best? Show your skin some extra love by using a face mask that suits your specific skin concerns.


Gentlemen’s Tonic – Daily Foaming Cleanser
A’kin pureMAN – Invigorating Dual Face Wash
Clinique For Men – charcoal face wash
Clinique For Men – Sonic System Cleansing Brush
Crème De La Mer – The Cleansing Gel
La Roche Posay – Effaclar Purifying Cleasing Gel
ARK Age Awake Skincare – skinessential pro remove pre cleanse
Suqqu – Reset Cleansing Emulsion
Vichy – Pureté Thermal Fresh cleansing gel
Refinery – Face Mask
Tom Ford for Men – Intensive Purifying Mud Mask

Neat and polished beards seem to be on trend again. Make your beard look fabulous with this professional beard kit by Murdock London which consists of a comb, beard scissors, mustache wax, a beard oil and moisturiser that makes it also great for traveling and, as we are getting closer to Christmas, it is also a perfect Christmas gift. Add a grooming beard elixir to round off your beard routine. Do you want to get your beard done professionally? Then, Murdock London’s newly opened London flagship store in the West End (83 Brewer Street, London, W1F 9ZN) might be the perfect address to go to. Experience the feeling of going to a classic British barber shop, but with a very modern twist. From British cologne, skincare, beard and shave products to professional barbering services and treatments, you can find everything under one roof. On top of that, the store provides a broad selection of gift sets which are already decoratively wrapped up for the festive season. The sets can be found in all their stores in Shoreditch, Soho (Liberty of London), Covent Garden, at Hackett Spitalfields, Hackett Covent Garden and at Hackett Sloane Street.

Further, .Cent managed to interview founder and CEO Brendon Murdock on his personal skincare tips that every man needs to know (and, in the best case, adopt them).

What are the key things a man should do to keep his face clean?

It is vital they use a daily face wash, especially when living in a city. We created one because men need a simple wash that’s invigorating, revitalising and keeps skin balanced and blackheads at bay. Every morning in the shower, just put some wash into the hands and then apply to the face, working it in with circular motions and then shower it off. Every once in a while, say every 1-2 weeks, I recommend a face scrub is used to remove dead skin cells, it will lift and awaken the skin. The biggest difference for men is that a man’s skin tends to be more resilient so most products for men are for all skin types.

What is important for a man to do to the skin on his body in order to keep it soft and subtle?

A simple body moisturiser is the best thing, it rehydrates the skin after the cold or heat, and will keep it nice and smooth. Men with an active lifestyle might find they develop sweat rashes so in that case a medical cream may need to be used as this will stop the redness and itchiness; this is something that guys aren’t always aware of!

Most important grooming tip? (Have a you a little inside secret?)

Keep it natural, don’t over-do the hair dye, or worry about receding hairlines. Grooming is there to enhance, not to completely alter the way you look. Everything in moderation. Another thing – as you get older, maintaining nose hair and eye brows is something that is extremely important, they seem to grow at odd rates!

Most important hair tip/most important beard tip?

You need to wash your beard – it’s just like the hair on your head. It needs washing, moisturising and nourishing, otherwise it can become wiry and develop flaky skin underneath.


The Marvellous Moustache & Beard Box
Murdock – Beard Oil
Logical skincare Recipe for men – Beard Elixir

Taking a shower with a twist: these fragranced soaps, shampoos and body washes will be the perfect match for an unforgettably delicious showering experience.


CREED – Green Irish Tweed Hair and Body Shampoo
Cartier – Déclaration Tonifying All Over Shampoo
Paco Rabanne – Invictus All over Shampoo Tube
L’Eau d’Issey Pour Homme Sport – All Over Shampoo
Byredo – Gypsy Water Body Wash
Byredo – Sunday Cologne Fragranced Soap
Jean Paul Gaultier – Le Male All-over Shower Gel
Bulgari Man – Shampoo and Shower Gel
Real Men Go 24.7 – Body Wash
Atelier Cologne Oolang Infini -Soap
Florisan London – Cefiro Deodorant

Extend your skin and body care routine by including a soothing toner to your routine and a luxurious bronzing gel for a healthy-looking tan. Protect delicate skin areas from friction and make sure you do not forget to moisturise your and hands and feet to keep them in perfect condition. After that, you are ready to conquer the world!


Tom Ford For Men – Bronzing Gel
La Roche Posay – SeroZinc
Anthony – No Sweat Body Defense
Crème De La Mer – the hand treatment
Margaret Dabbs London – Foot Hygiene Cream

You are a fan of products that are geared to each other and you enjoy products which all contain the same marvellous scent? Rituals Samurai Collection offers a well-matched shower gel, shave repair and a body moisturiser. Are you in need of more relaxation? Then, enjoy a relaxing shower or bath with masculine and spicy scented products by Nuxe and Molton Brown.


Rituals – Samurai Shower Foaming Showergel Sensation
Molton Brown London – Tobacco Absolute Bath & Shower Gel
NUXE Paris men – Multi-Use Shower Gel
Rituals – Samurai Shave Repair
Rituals – Samurai Body Moisturiser

Effectiveness combined with technology sounds interesting to you? Well, a fresh and aromatic all-in-one product for hair and body, a walnut facial peeling that enhances your skin’s natural renewal process and an electric razor to simplify shaving might be a good choice for you.


ESPA Men – Postshave Rescue
Chanel – Allure Home Sport Hair and Body Wash
Ole Henriksen – walnut complexion scrub
BRAUN -cruZer5 clean shave
ESPA Men – Dual Action Shavemud

And again, you can find more handy items which bearded men should include into their grooming collection to get the most perfect and defined beard below. The star of the show, the new Braun cruzer6, makes removing, trimming and styling your facial hair very easy. In this respect, this styling tool is the perfect partner to mimic the effect of sharper, more defined facial features by combining a twistable trimmer for styling and an adjustable attachment for cutting your beard to four different lengths.


men-ü – ultra concentrated shave crème
Men’s Society – Beard Grooming Kit
BRAUN – cruZer beard&head trimmer
Men’s Society-Botanist Beard Oil & Face Rag
men-ü – Pro Black Shaving Brush
Men’s Society-No.1 Beard Softening Oil
Men’s Society-Handsome Chap Beard Brush
Men’s Society-Beard Removal Kit

To be continued…

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