NEWS: Introducing

By Jo Phillips

The House of Creed has been handcrafting uncommon fragrances for royal houses and discerning patrons for over 250 years, with a legacy of unrivalled scents. Today, sixth generation master perfumer Oliver Creed and his son, Erwin Creed continue to delicately craft their renowned creations from their Parisian laboratory, creating a timeless, yet modern take on history, bottled.

The most acclaimed fragrance from the perfume house’s collection is Aventuswhich proved to be immensely popular when launched in 2010. Still being highly sought after, the House of Creed thought it only right to release the highly anticipated Aventus for Her. While Aventus captures the bold, spirited and confident man of action, Aventus for Her encapsulates an empowering and glamorous counterpart with the spirit of its adored male partner. However they are drastically different.

Creed is one of the first fragrances houses to cleverly produce a brother/sister fragrance duo that work so beautifully together while being so very different. The harmonising scents are looking to be a bit a of a trend in the perfume industry for him and for her, however it’s a difficult thing to do to create such wonderfully intertwined fragrances that can stand so independently and wonderfully on their own.

creed1The fruity floral fragrance opens with crisp notes of succulent green apple, blended with violet leaf, fragrant pink pepper and Calabrian bergamot. Middle notes of rose, Styrax and Sandalwood from Mysore, combined with rich base notes of peach, cassis, ylang yang and Amber, create a sweet sensual scent. Emulating the strong visionary and modernity of women of today, Aventus for Her echoes the power, vision, and success the best-selling Aventus stands for.

Learn more about the fragrances and the rest of the perfume collection on the Creed website.

Peonia Nobile is the newest fragrance to join the Acqua Di Parma Li Nobili collection, inspired by the Italian aristocratic gardens and their unique blend of art, nature, beauty and elegance. The feminine fragrances are homage to the precious likes of iris, magnolia, jasmine and rose and today, the collection is enriched with the sumptuous and alluring peony. The fragrance reveals the long-awaited bloom of peony season with a blend of delicate and lively notes. Like the flower, it is multifaceted and ever-changing, revealing sophisticated femininity in unexpected nuances.


Vibrant black pepper and soft raspberry notes introduce an intense flowery heart. Rich notes of peony are enhanced by sunny geranium, soft, delicate Turkish rose and fresh freesia. The sensuous harmony ends naturally in the bas notes of velvety tones of amber entwined with woody accents of patchouli and musk. The Luxurious Body Cream is a rich, soft texture which melts on the skin. The formula combines antioxidant properties of peony extract with the nourishing moisturising action of rice proteins, sweet almond oil and rich in omega 6 and 9. A touch of pearl powder brightens the skin and adds a touch of intense beauty.

The Peonia Nobile is currently exclusive to John Lewis and will be available nationwide from the 1st August

Visit the Acqua Di Parma website for the rest of the Li Nobili collection


Creative Direction: Jo Phillips

Photography: Ian Dingle 

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