Once again the London Design Festival is nearly upon us . Now in it’s second year the Visa Sponsored West End Design Quarter (WEDQ) presented by designjunction 2014 has evolved and has a trade route outlining some of the best trade showrooms in the West End and a retail route with shops presenting a range of offers to Visa card holders. The dedicated routes will enable the hundreds of thousands of visitors to visit the best design led stores and showrooms in the iconic West End.
The WEDQ has retail offers throughout the West End in shops including Tracey Neuls, Skandium, The Do Shop, Heals, The Conran Shop, Getty Images Gallery, Bo Concept, Artemide and many more and with all these offers located easily within walking distance, this has to be the best district within the festival! Visitors can expect exclusive shopping promotions, one-off in-store events, installations, workshops and talks.
The trade route has installations and in-store activity at The Republic of Fritz Hansen, Domus, Material Lab, Ligne Roset, Vola and Sé. Also plotted on the trade route are cultural highlights around Regent Street and The RIBA Regent Street Window Project.
designjunction will be part of the WEDQ and provides an opportunity to purchase cutting edge design from a range of independent designers showcasing their products for the first time as well as from design innovators such as Alessi and Tom Dixon who will be exhibiting. With some events and offers extending into early November and with 30 stores forming part of the shopping promotion this is surely going to be a shoppers paradise.
I am super excited to see the RIBA Regent Street Windows Project 2014 where some of London’s most prestigious retailers have teamed up with leading architectural practices to create an array of stunning architectural window installations.
Penhaligon’s with Al-Jawad Pike
Brooks Brothers by Squire and Partners
All participating shops and showrooms will be listed on a dedicated printed map of the area marked by the two planned routes across the West End. You can pick up a map at any of the participating retailers or go online at designjunction.co.uk