The Scent Association

By Jo Phillips

Our sense of smell is intrinsically linked to memories emotions and taste, so when we eat something our experience exploded by the scent that comes with it. If you have a cold for example the joy of eating or drinking is somewhat diminished, but if your nose is on point then a fabulous cocktail tastes oh so much sweeter. So what makes it even better? What about when the elixir is added by a perfumer? Find out more in The Scent Association Here.

One Aldwych, the London hotel, has announced a new curator programme. A programme that very much celebrates its very own home. Covent Garden. Five curators, a collection of voices from the local community, Silvia Melchior of the Donmar Warehouse, Michelle Feeney of Floral Street Fragrance, historian and broadcaster Dr Matthew Green, art expert Francesca Gavin and writer Milly Kenny-Ryder have been carefully selected for their local knowledge, creativity, and the exclusive access they provide and will offer One Aldwych guests a series of off-the-beaten-track experiences in this their beloved area.

These experiences include the opportunity to attend Donmar Warehouse performances and Director’s Forums with the bonus of meeting the cast. Historic tours of the local area led by Dr Matthew Green, exploring everything from the history of coffee to medieval wines. Thoroughly Modern Milly and co-founder of Weekend Journals is offering leisurely walking tours introduces guests to her favourite personal finds, whilst Art Expert Francesca Gavin, is offering tailored art and cultural tours of London whilst in the hotel’s central ground floor bar come close to cocktail heaven with Michelle Feeney of Floral Street Fragrance collaboration with the Mixologist Pedro Paulo on nine drinks (two alcohol-free) exploring the perfumers key fragrances.

In the Lobby Bar, (previously the printing press for The Morning Post newspaper), guests can experience ‘A Sensory Journey of Scent’.

The sensory experience starts with the menu, where alongside each drink option, a pink dot can be pressed to release the fragrance it has been inspired by a far cry from a QR code.

Start off with Wonderland Peony a showstopper of a cocktail, fusing fruity pineapple with Havana Club 3 Años rum, Muyu Vetiver Gris liqueur, blueberry cordial and Henners English sparkling wine.

Or a sparkling tipple inspired by Electric Rhubarb, a mix of daisy infused Plymouth gin, Campari, ginger, lemongrass, citrus, and Perrier-Jouët Brut Champagne.

Get a little mystical with the Ylang Ylang Espresso of Absolut Elyx vodka, June flower liqueur, coffee liqueur, cold brew coffee, CBD and coconut sugar.

Alcohol-free options include the Wild Vanilla Orchid, a botanical blend of Everleaf Mountain, grapefruit juice, blue flower cordial, peach, and jasmine soda with a hint of vanilla and the Chypre Sublime an exotic mix of Everleaf Forest, ginger Kombucha, elderflower and Crodino. These all will be available until summer 2022.

In addition to this new cocktail list, One Aldwych guests can experience an exclusive scentschoolTM at Floral Street, which is a short five-minute walk from the hotel, exploring a world of vibrant colours, mood-boosting smells and sustainable storytelling. Guests can embark on a journey to discover award-winning vegan perfumes while relaxing with a glass of fizz as part of the private scent consultation. One Aldwych, and if that was not enough guests will also receive a 20% in-store discount and a gift of a Discovery Set, a scent wardrobe of eight mini sprays to discover your favourites.

For more information, please visit and

To find out more about Floral perfume click here

If you enjoyed reading The Scent Association, why not read A Perfectly Designed Match Here

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