At .Cent we celebrate creativity in all its forms. But what drives creativity and what sustains it? Are there rules or only guidelines? And do you have to learn them first in order to break them?
Advertising legend John Hegarty provokes creativity in his wittily written pocket bible ‘There are no rules’.
You have the chance to win a copy of the book by telling us what creative rules you’d like to break. Follow us on Twitter and tweet your idea using #therearenorules. We will announce the winner in two weeks time.
Hegarty on Creativity: There are No Rules by John Hegarty is published by Thames & Hudson at £7.99 on 10 March.