TRIM; The Crown You Never Take Off

By Jo Phillips

Chloe E. Williams

Surviving winter means bundling up in jumpers, scarves and coats. Heads covered to stop the frost biting your ears.  But as the sun shows its face in what seems like a mild end to the winter, it feels like we can expose a little of what has been hidden for a long while.  One of the first things we can shed is the hat and we can expose our hair. For both men and women, hair can be a crowning glory and when everything else is covered up, we can still have our hair as a weapon in the fight to be noticed.

There are many products currently on the market to help you achieve healthy, shiny hair, so whether you have stick straight tresses or kinky curly locks, a good shampoo and conditioner is key.  Have a look here at a few brands that stood out, along with some of what they consider to be a key product from their ranges that give another facet to hair care.

Susanne Kaufmann

Dedicated to being “consistently effective – uncompromisingly natural,” Susanne Kaufmann’s namesake brand first began releasing products in 2003. They were only intended for her family’s hotel spa at first, but they became so popular among guests that, soon, they were world-renowned.  

Kaufmann grew up in the Austrian Alps’ Bregenzerwald valley, where people visit all four seasons of the year for its views and ‘restorative powers.’ Susanne Kaufmann ensures that every ounce of the ingredients are used to their fullest potential.  This cruelty-free brand is also environmentally-friendly, so the majority of their packages are easily recyclable or made from recycled materials.

Shampoo Repair

Using plant-based keratin and trigonelline (an organic compound containing some basic nitrogen atoms), this shampoo moisturises your hair and scalp, and repairs damage to give you beautifully healthy hair.

Conditioner Repair

Made from keratin and silk amino acids (which both protect and moisturise your hair), this produce gives you shinier, stronger and smoother hair. It even promises to make hair ‘immediately easier to comb.’

Hero Product: Mask Intensive Repair

This mask uses amino acids from silk and other nutrients to moisturise your hair and improve its structure for the ultimate buoyancy and health. It repairs and regenerates hair from root to tip.



Propelled by the ‘beauty of simplicity,’ Sachajuan seeks to provide you with an effortless and confident look. Founded in 1997 by Sacha Mitic and Juan Rosenlind, the company works with scientists in Sweden to make sure their products always deliver on their promises.  They let their products do all the talking. They’re intent on finding the balance between style, substance, form and function.

Moisturizing Shampoo

This shampoo focuses on moisture to make sure that, whether your hair is bleached and damaged or just a little dry, the Ocean Silk Technology and argan oil will help you manage it better.

Moisturizing Conditioner

Working in the same way as the Moisturizing Shampoo, this conditioner promises to bring new life to dry and damaged hair, and fight frizz.  For the best results, leave it in for 1-2 minutes before rinsing.

Hero Product: Dry Shampoo Mousse

This foaming dry shampoo allows your hair to have texture and volume without any of the residue other products may leave behind.  It dries quickly and can be added to your whole head or just specific areas.


Evo has one goal, according to their slogan: to save ordinary humans from themselves.  They want to make people think. With products that are ‘bursting with personality’ while still respecting the environment, Evo is sure to make you stop and think about how you’ve treated your hair in the past.

The Therapist Hydrating Shampoo

This shampoo cleanses without drying as you massage it into your hair.  Intended for dry and coloured hair, The Therapist softens your hair and makes it more manageable without fading your colour.

The Therapist Hydrating Conditioner

Evo’s hydrating conditioner improves your hair’s natural shine by moisturising and strengthening.  It seals your hair’s cuticles to help lock moisture in and control its response to humidity.

Hero Product: Head Mistress Cuticle Sealer

Apply this multi-purpose product to your hair to get maximum results from your hair care routine.  It’s a versatile cream that you can use when you cut, blow-dry or style your hair.

shampoo6Bumble and Bumble

Opened on NYC’s Hairdresser’s Row in 1977, Bumble and Bumble wanted to create products that possessed quality and versatility.  With a range that is ‘one of the industry’s most coveted,’ Bb. has released never-before-seen products (such as their 2015 air-dry creme) and has been featured in the likes of Vogue.  They’re also a cruelty-free brand.

Bb. Thickening Volume Shampoo

With Vitamin B5 and Acetamide MEA, this shampoo volumises hair while keeping it soft and touchable all day, without any parabens or formaldehyde.

Bb. Thickening Volume Conditioner

Paired with its matching shampoo, the Thickening Volume Conditioner expands each strand of your hair to keep your updo full of volume.  Leave it in for a couple of minutes for optimal volume. Fruit extract thickens your hair, while B5 helps condition it.

shampoo5& Other Stories

This range of hair care from & Other Stories promises to meet your needs, no matter your hair type.  The products are divided into Restore, Universal and Fullness for you to pick and choose what works for you.

Universal Shampoo

This sulphate-free product nurtures and strengthens as it volumizes.  Not only is it good for every hair type, but it’s also safe for colour-treated locks.  Ingredients include artichoke, moringa tree and quinoa protein.

Universal Conditioner

With top-notes of mandarin and coconut water, this conditioner works with the Universal Shampoo for volume and strength.  It promises to boost resilience as it protects.

Hero Product: Restore Scalp Scrub

A tablespoon-sized scoop of this coconut water and tangerine product applied to each part of your scalp exfoliates and removes product build-up as it cleanses.  All of the Restore products are filled with keratin and hibiscus extract to fill out and soften hair.

Hero Product: Restore Hair Serum

This serum, which includes coconut, avocado and jojoba oil, is silicone-free to make sure the lightweight results are au naturel.  As it seals your hair’s cuticles, it cuts down frizz and split ends. 


Charles Worthington

If Charles Worthington could accomplish one thing, it would be to help you ‘Love Your Hair.’  They’re intent on making good hair days hassle-free and accessible to everyone. The brand, which was founded over 30 years ago, promises that their products can give you ‘everyday luxury’.

Healthy Balance Harmonising Shampoo

Bringing a balance to dry, split ends and greasy roots, this shampoo addresses combination hair.  It uses lactic acid and rose clay to help your scalp, and has been engineered to perfume each strand of your hair.

Healthy Balance Dry Ends Conditioner

Paired with the Harmonising Shampoo, the Dry Ends Conditioner nurtures dry ends and seals the driest and oldest parts of your locks.

Hero Product: ColourPlex Toning Ultra Violet Conditioner

This unique formula works to restore your hair as it fights against brassiness.  Promising to remove yellow tones from blonde hair, this special technology reduces hair breakage.


While there are lots of men who don’t have flowing hair, that doesn’t mean they shouldn’t also have wonderful products. Aussie Shampoo has released a line of shampoos specifically for men to thicken, strengthen and clean.

Aussie Shampoo

Keep It Thick Shampoo

This shampoo, formulated with Australian Ginger, is the perfect way to thicken.  With 98% of reviewers recommending it, this shampoo is sure to meet all your needs.

Keep It Strong Shampoo

The Keep It Strong Shampoo, advertised as ‘a HIIT session’ for your hair, works with Australian Manuka Honey to give your hair fiber and strength.

Keep It Clean Shampoo

Working with Australian Desert Lime, this products promises to leave your hair product- and grease-free to give you a clean scalp.


Long & Strong Shampoo and conditioner by Trevor Sorbie

The Long & Strong regime is a great new range, perfect for mid-long hair It is vegan, cruelty-free and with 93% natural ingredients, it also has natural sugars which smooth, condition and detangle creating glossy healthy-looking hair. SLS & Sodium Chloride free.

This is very targeted at certain lengths which means if you have that specific hair type you are on to a winner.  Its made in the UK which is pleasing and it’s free from nasties which is what we all want in this day and age. The brand suggests the following:-

When you’re washing your hair always apply shampoo following the direction of hair growth. This will stop the hair from becoming tangled, smooth the cuticle and allow the product to travel down the hair shaft for best results. Always shampoo, then rinse and repeat for thoroughly cleansed hair. Spread Long Hair Shampoo evenly through wet hair. Lather, rinse thoroughly and repeat. Always apply Long Hair Conditioner to mid-lengths and ends after shampooing – this ensures the cuticle is closed to give maximum shine and protect the hair from exposure to environmental damage.


There’s a reason that Jean Crawford said that the most important thing a woman can have aside from talent is a good hairdresser. With products like these, you’re sure to shine through the February fog.

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