Use Your Perfume to Unlock Your Dreams

The latest science shows that babies smell even when they are still in a mother’s womb before they can even see, the nose engages, and so the child is born knowing the ‘smell’ of their mother. Smell is considered the most ‘spiritual’ of our senses, as it was through the nose the ‘Adam” was given life. A new collection of perfumes from Charlotte Tilbury taps into our very emotions and connects us to others and ourselves. Time to Step up your perfume regime. Find out more in Use Your Perfume to Unlock Your Dreams.

Our scene of smell plays a huge part in our emotional genesis. It is an instant gateway to emotion and memory and our powerful than any other sense. Perfumers know more now than ever as to which smells affect which parts of our brains, and which emotions these specific smells are in reaction with.

Perfume ingredients companies like IFF (International Flavors & Fragrance) have been collecting over five billion data points so that they could scientifically measure the way thousands of fragrance notes impacted different people, discovering how they shape our emotions.

With two different types of test – an UNCONSCIOUS study into emotion (how we respond to specific scents) and a CONSCIOUS user study (based on what you say about how the scent makes you feel), these five billion data points were inputted into the IFF SCENTCUBE™ ALGORITHM.

An IFF proprietary algorithm, the IFF SCENTCUBE™, could identify a range of emotions that could now be targeted directly through scent combinations or fragrance accords.

“We measure the emotional power of ingredients by understanding the specific effect they have on us and we identify which emotions they enhance. We then use Artificial Intelligence with an IFF proprietary tool called the IFF SCENTCUBE™ that analyses all this data and gives perfumers innovative ingredient combinations to enhance specific emotions. It creates a specific palette of ingredients so they can compose with it.”

Dr C.line Manetta, PHD, Senior Consumer Science Manager, IFF

With this new science available Charlotte Tilbury felt finally she could bring her perfume dreams alive.

In order to unlock the power of scent, she sought out the best noses she could to bring her dream to life! Anne Flipo, Juliette Karagueuzoglou and Dominique Ropion.Together, alongside Charlotte’s very clear vision, they created six fragrances powered by emotion-boosting molecules, which are a combination of notes and accords used to create each fragrance that can enhance the six specific feelings that Charlotte wanted to bottle.

I believe that by CONSCIOUSLY CHOOSING and MAINTAINING POSITIVE EMOTIONAL STATES, people can influence their desires, by using “THE LAW OF ATTRACTION” You can MANIFEST and ATTRACT how you want to feel, and CASCADE THOSE FEELINGS TO THOSE AROUND YOU…isn’t that amazing?

Charlotte Tilbury

These six universally important emotions, significant to her and include; Love, Energy, Serenity, Seduction, Empowerment and Happiness.

Each of the fragrances is layered with three types of ingredients, from naturally derived fragrance oils, and synthetic raw materials, all the way to accords to create scents that both smell incredible and can also feel transformational, all through the power of the senses. Ultimately the perfumes act like a powerful aura around you bringing specific mention towards you. Each scent includes magic numbers and colours for each of the Fragrance Emotions.

Love Frequency; This is a love portal in a bottle

Top notes: Addictive Pink Pepper

Heart notes: Sultry Saffron, romantic Rose ultimate extract, hypnotic Rose essential oil

Base notes: Sensual musk, warm Cashmere wood, alluring Amber woods, intoxicating Patchouli heart

• Master Perfumer: Anne Flipo

LOVE FREQUENCY = Morganite pink = the colour of love and romance. IX = all-encompassing love

More Sex; This is addictive seduction in a bottle

Top notes: Bold Black Pepper oil, magnetic Juniper berry oil

Heart notes: Seductive sexual accord (Ambroxan, sexual Musk, Aldron), addictive Leather accord

Base notes: Velvety musk, caressing Amber wood, sensual Sandalwood oil Caledonia

• Master Perfumer: Anne Flipo

MORE SEX = ruby red = passion, seduction and carnal desire, V = magnetic and seductive powers

Joyphoria; This is happiness in a bottle

Top notes: Joyful Petitgrain oil, euphoric Coconut water accord, uplifting Neroli oil

Heart notes: Intoxicating Tuberose absolut, warm Jasmin sambac, radiant Ylang Ylang

Base notes: Enhancing Vanilla bean extract, velvet Cashmere wood, powdery Musks

• Master Perfumer: Anne Flipo

JOYPHORIA = Charlotte Tilbury iconic rose gold = euphoric happiness = III = pure happiness.

Magic Energy; This is energy in a bottle

Top notes: Reawakening Bergamot oil, earthy Myrtle oil

Heart notes: Sophisticated Cypress ultimate, sweet Jasmine sambac, Seaweed absolute

Base notes: Cashmere wood, spiritual Palo Santo accord, Ambergris accord, Olibanum resinoid

• Master Perfumer: Juliette Karagueuzoglou

MAGIC ENERGY = emerald green = electric energy, I = grounding energy

Calm Bliss; This is serenity in a bottle

Top notes: Fresh Bergamot oil, sweet Neroli oil, relaxing Lavandin oil

Heart notes: Soothing Orange flower absolute, serene Watery accord

Base notes: Warm Tonka bean accord, pure white Musks, peaceful Orris concrete 

• Master Perfumer: Anne Flipo

CALM BLISS = Aquamarine blue = purity and serenity, = VI = peace and tranquillity

Cosmic Power; This is empowerment in a bottle

Top notes: Invigorating black pepper oil, divine cinnamon bark oil, uplifting bergamot oil, fresh woody elemi oil

Heart notes: Opulent rose ultimate, empowering frankincense accord

Base notes: Mystical amber accord, enchanting vanilla bean extract, powdery musks 

• Master Perfumer: Dominique Ropion

COSMIC POWER = vibrant amethyst = love, intuition and spiritual wisdom, VIII = power, focus, and strength, eternally

Charlotte had a clear vision for how her fragrance collection would look. For every bottle and box, she thought about every aspect of the design. From the colour and shape to the symbology and numerology on the front that represents the feeling each perfume evokes.

The one-of-a-kind, magical bottles are inspired by 18th-century potions and perfume design, enclosed in a box reminiscent of a book of magic that opens up to reveal the secret story behind each scent.

AVAILABLE FROM 30TH APRIL 2024 FOR EXCLUSIVE EARLY ACCESS ON CHARLOTTE’S NEW APP: EASY BEAUTY FOR YOU.

AVAILABLE FROM 2ND MAY 2024 AT CHARLOTTE TILBURY BEAUTY WONDERLANDS, CHARLOTTETILBURY.COM AND THE REST OF THE WORLD.

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