Watch Me

By Jo Phillips

Our relationship with watches has changed a lot in the last few decades. They’re no longer a functional item used to tell the time, they’re a fashion statement and an indicator of status. People invest in high-end watches as a luxury accessory and they are tied in with fashion trends in a way that they never have been before. Read more in watch Me

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The quality of craftsmanship that goes into a watch is just as important as the aesthetic, and buying the best watches means knowing which brands have a reputation for quality. These are the top luxury watch brands for men in 2021.

Jaeger-LeCoultre

Even though they have been making luxury watches since 1833, Jaeger-LeCoultre is still one of the best and most recognizable watch brands in the world, and they continue to be relevant in 2021. Innovation and daring design are at the heart of the company that gave us the first reversing case in 1931. The ‘Reverso’ collection is only one of the iconic collections that Jaeger-LeCoultre has created and they are one of the big watch brands who are redesigning old classics and bringing them up to date for the modern market, meaning that they are still as relevant as ever. 

Rolex 

Rolex is probably the best-known watch brand among people that don’t usually buy luxury watches. That doesn’t mean that they’re necessarily the best, but there is a reason why they’ve managed to build such a recognizable brand over the years. You only need to look at The History of the Rolex Daytona to see how this brand has managed to create watches that maintain their popularity for decades. Part of the reason why Rolex are so successful is that they know how to evolve and modernize their designs without losing the classic elements that made them popular in the first place. As long as they continue doing that, they will always be relevant. 

Rado 

The well-known brands like Rolex are still great but don’t underestimate the alternative brands, like Rado. This Swiss brand combines quality watchmaking with unique style, for people that want something a bit different from their luxury watches. The Skeleton Range, for example, strips back the watch and puts the inner workings on display. They don’t rely on gold and diamonds, it’s the quality craftsmanship that is at the heart of these amazing watches. This minimalist approach that focuses on the mechanism instead of dazzling with diamonds is very on-trend right now. 

Breitling

Throughout the history of watchmaking, Breitling has been at the forefront of innovation. They improved power reserves and accuracy in watch movements and launched the SuperOcean, paving the way for modern diving watches. Their reputation for quality movements and stylish cases hasn’t changed for decades and their partnership with Bentley only served to cement their position as one of the best luxury watch brands in the world, and that doesn’t look set to change anytime soon. 

If you’re looking for a luxury watch in 2021, these are the brands to look out for.