WEBBED; ALLEVEN – Concealer Revolution

By Deeksha Sachan

Relishing my mid-day tea on a sunny day at the café on the roadside, my eye caught sight of a woman passing by me and headed towards the beach.  It was inevitable that I would notice her illuminating and radiant skin. I could not resist the instant urge within me to inquire about her impeccable appearance. I ran to her and to my surprise, she responded instantly with the name of her skin perfecter . Her faith in the product encouraged me to incorporate it into my beauty regime. ALLEVEN London made a fan out of me.

A good concealer makes you stand out with an added luminosity on a gloomy day, blurring out the little imperfections. Even without blemishes, the skin suffers through discolouration and unevenness due to stress or sleepless nights. Celia Forner Venturi, founder of ALLEVEN London and a supermodel herself, acknowledges that a wholesome makeup kit is missing a full-body concealer that guarantees year-round perfection. In this sense, it is an impressive collection of beauty solutions, giving you a polished look for a trip to the beach or a business meeting. The easy-to-apply ALLEVEN Colour Shield provides long-lasting hydration along with an airbrushed and more glossy, natural appearance.

The collection consists of five products, inclusive of the Colour Shield,  Colour Shield Glow Body Enhancer, Instant Perfector Body Concealer, Total Body Sculpting Serum and Colour Shield Face Airbrush Foundation. It is fair to say that these products are your skin’s new best friend for everyday carry-on. The strife with redness every time you go to the beach is over. The products harness the powers of Coral Algae and diatom clay to defend against the harsh effects of UV rays, through an effective “lamellar emulsion” system.  The botanical elements and smart pigment in ALLEVEN’s Colour Shield range guards against the frustrating sun damage, which takes ages to recover. The products provide maximum transfer and are also water-resistant and smudge-proof.

In addition, it could be the perfect tool to distract your boyfriend from indulging in his video-games and to go catch a wave at the beach with you, instead.







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